Semrush Acquired By Adobe

""Adobe and Semrush announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a leading brand visibility platform, in an all-cash transaction for $12.00 per share, representing a total equity value of approximately $1.9 billion," the press release said. As a reminder, Semrush went public in 2021 and also later acquired Third Door Media. So this does have a big play in the search marketing industry."

""Adobe is an industry leader in helping marketers create personalized customer experiences at scale. With the advent of LLMs and AI-driven search, brands need to understand where and how their customers are engaging in these new channels," said Bill Wagner, chief executive officer of Semrush. "This combination provides marketers more insights and capabilities to increase their discoverability across today's evolving digital landscape.""

Adobe will acquire Semrush for approximately $1.9 billion in an all-cash transaction at $12.00 per share. Semrush went public in 2021 and later acquired Third Door Media, giving it notable presence in search marketing. Generative AI is reshaping brand visibility and creating new channels such as GEO alongside SEO that can drive visibility, engagement, and conversions. The emergence of LLMs and AI-driven search requires brands to map where and how customers engage across these channels. The combination is positioned to provide marketers with more insights and capabilities to increase discoverability. Industry reaction includes questions about operations, employees, and the future of Search Engine Land.

Read at Search Engine Roundtable