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Marketing tech
fromBenzinga
3 weeks ago

Adobe Stock Hits Fresh 52-Week Lows After All-Cash Deal For Semrush - Adobe (NASDAQ:ADBE)

Adobe will acquire Semrush for $1.9 billion ($12.00 per share) to expand SEO and generative engine optimization capabilities and boost brand visibility.
fromFast Company
3 weeks ago

Adobe to buy digital marketing platform Semrush for $1.9 billion

Adobe will acquire software platform Semrush for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to strengthen its marketing tools and attract brands with generative artificial intelligence products. The company will pay $12 per share for Semrush, representing a premium of around 77.5% to its stock's last closing price. Semrush shares jumped 75% to $11.83 in premarket trading. Semrush designs and develops AI software that helps companies with search engine optimization, social media, and digital advertising.
Marketing tech
Marketing tech
fromThe Verge
3 weeks ago

Adobe to acquire digital marketing platform Semrush for $1.9 billion

Adobe will acquire Semrush for about $1.9 billion to integrate SEO and AI tools into its marketing platform and enhance brand visibility in AI-generated search results.
Marketing tech
fromMarTech
6 months ago

Full-stack marketers need support at the organizational and technological levels | MarTech

Full-stack marketers combine multiple marketing skills but struggle with unclear leadership and frequent task-switching.
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