"We have some big news at Semrush today: we're joining forces with Adobe.I am proud to announce our agreement to be acquired by Adobe for $1.9 billion. This is the right move at the right time for both of our respective companies and teams.The strategic fit couldn't be more perfect. We're combining Adobe's leading customer experience orchestration through its AI-agentic content supply chain and other solutions, with Semrush's high quality digital brand visibility offerings. The result will be a new option for an end-to-end customer experience platform that serves as the new standard for the marketing technology industry.Today's announcement is a true testament to the incredible work of the Semrush team that started well before my tenure. I am deeply grateful for their execution, passion, and hustle over the years - which I know will carry forward as we enter this new chapter.We're excited to accelerate our shared vision with Adobe. More to come!"
"Big news: Semrush has agreed to be acquired by Adobe.It's a winning combination:Adobe brings leading customer experience orchestration in the agentic AI era with its content supply chain and other solutions.Semrush is a strong player for search and brand visibility, first with SEO and now with GEO.Together, marketers can look forward to a new option for a unified brand visibility platform.This transaction is huge for our customers and their growth, and a testament to the hard work of our team. I'm proud of what we've built and look forward to this"
Adobe is acquiring Semrush in an all-cash transaction valued at about $1.9 billion, expected to close in the first half of 2026 subject to regulatory and shareholder approvals. Semrush acquired Third Door Media, publisher of MarTech, in October 2024. Adobe's customer experience orchestration and AI-agentic content supply chain will be combined with Semrush's search and digital brand visibility capabilities. Company leaders describe the transaction as a strategic fit that will create an end-to-end customer experience platform and a unified brand visibility option for marketers, aiming to accelerate product integration and customer growth.
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