"Adobe will acquire software platform Semrush for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to strengthen its marketing tools and attract brands with generative artificial intelligence products. The company will pay $12 per share for Semrush, representing a premium of around 77.5% to its stock's last closing price. Semrush shares jumped 75% to $11.83 in premarket trading. Semrush designs and develops AI software that helps companies with search engine optimization, social media, and digital advertising."
"The acquisition, expected to close in the first half of next year, would allow Adobe to help marketers better understand how their brands are viewed by online consumers through searches on websites and generative AI bots such as OpenAI's ChatGPT and Google's Gemini. The Wall Street Journal first reported the deal earlier in the day. Adobe's tools, which also include InDesign, Acrobat, and Illustrator, have become household names in design software,"
Adobe will acquire Semrush for $1.9 billion, paying $12 per share, a roughly 77.5% premium to its last closing price. Semrush builds AI software for search engine optimization, social media, and digital advertising. The deal, expected to close in the first half of next year, aims to help marketers gauge brand perception across website searches and generative AI bots like ChatGPT and Gemini. Adobe's product portfolio includes Photoshop, InDesign, Acrobat, Illustrator and Adobe Experience Cloud for data and analytics. Adobe's shares have fallen over 27% this year amid investor pressure to monetize AI and rising competition.
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