This weekâs round-up highlights notable volatility in Google Search rankings and various ongoing tests with AI by Google. Notably, Google acknowledged utilizing search data for its Gemini AI project. Google Search Console faced issues with its API and displayed desktop data inaccurately in the Google Discover performance report. Additionally, Google is trialing various AI features across its platforms, including linking review buttons in the local panel to AI Overviews and introducing new functionalities in its Merchant Center and ad designs. Concurrently, Microsoft reported strong ad revenue growth, reflecting the evolving competitive landscape in search.
This week saw significant volatility in Google Search rankings, with features like Gemini AI utilization and new ad features being tested alongside ongoing issues in Google Search Console.
The industry's focus has shifted to how Google and Microsoft are utilizing AI technologies in their search and ad ecosystems, particularly as ad revenues continue to rise.
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