Meta is set to introduce video ads on Threads, which follows their expansion of other ad formats earlier in the year. This development, announced at the IAB NewFronts, aims to help businesses leverage the growing user base on Threads, which now boasts 350 million monthly active users, with users increasing their time spent on the platform by 35 percent. This move aligns with Meta's overarching strategy to integrate video ads across its platforms, enhancing user engagement and advertiser outreach.
We're testing video ads on Threads so businesses can expand their reach and engage with their audience in a familiar way across multiple platforms.
We recently expanded ads in Threads to all eligible advertisers globally. Soon, a small number of advertisers will test 16:9 or 1:1 video ad creative delivered in between pieces of organic content in Threads feed.
This comes just a week after Meta announced at its earnings call that Threads now has 350 million monthly active users and that users on Threads have increased their time spent on the app by 35 percent.
A Meta spokesperson told Social Media Today that Threads is 'on track to be Meta's next major social app.'
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