"Treatment group (assets B): A selection of assets that you want to compare against the control group. This can include other existing assets or new assets you upload for the test. Common assets: Any assets in the asset group that you don't select for either the control or treatment group. These assets will continue to serve normally to 100% of your campaign's traffic, alongside the control and treatment assets in their respective traffic splits."
"Locked assets: When an experiment starts, you can't edit, add, or remove any assets in the asset group that's being tested until the experiment ends. The asset editing pages for that asset group will be in a "view-only" mode to ensure the validity of your test results. Asset approval: Newly uploaded assets for the treatment group go through the standard policy review process."
Advertisers can A/B-test two distinct sets of assets inside the same Performance Max asset group to determine which creative combination performs best. Assets in an experiment are divided into control (assets A), treatment (assets B), and common assets that continue to serve to 100% of campaign traffic alongside tested assets. Experiments lock the tested asset group to view-only editing until the experiment concludes. Newly uploaded treatment assets undergo standard policy review and disapproved assets cannot serve. Control and treatment assets count toward asset group limits. Only one asset group can be tested per experiment.
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