fromHubspot1 week agoConde Nast marketing leader shares her framework for destroying your imposter syndromeCombining digital marketing and life coaching can enhance marketer resilience and effectiveness.
Digital lifefromBusiness Insider3 weeks agoHBO Max is getting into thumbnail testing - 9 years after NetflixWarner Bros. Discovery is implementing A/B testing for HBO Max thumbnails to enhance user engagement.
fromSearch Engine Roundtable1 month agoGoogle Ads Broad Match Experiments Testing UpdateGoogle introduces a new method for Broad Match keyword experiments within existing campaigns to improve efficiency and reduce errors.
fromHackernoon2 years agoFrequentist Stats Are Failing Your UX Decisions-Here's a Better Way | HackerNoonFrequentist statistics can be misleading; Bayesian methods offer clearer insights, particularly for business applications.To effectively use Bayesian statistics, practitioners need to familiarize themselves and potentially create their own tools.
Business intelligencefromHackernoon4 months agoThe Next Evolution in Business Process Improvement | HackerNoonBusiness processes are standardized activities organizations use to achieve results.AB testing and Reinforcement Learning provide dynamic strategies to assess and improve business processes.
fromHackernoon4 months agoHow a BPM Dream Team Ranked the Risks and Tools for AB-BPM | HackerNoonThe grounded theory methodology is suitable for building theory in fields where little is known, making it ideal for investigating AB testing in BPI.Business intelligence
Marketing techfromForbes2 months agoA/B Testing Can Help Transform The Effectiveness Of Employee TrainingUsing A/B testing in L&D can effectively demonstrate training impact and ROI, shifting focus beyond basic completion metrics.
fromGeeky Gadgets3 months agoHow to A/B Test Facebook Ads for Maximum Return on Investment in 2025A/B testing is essential for optimizing Facebook Ads by comparing variables like ad creatives, audience targeting, and placements to improve ROI and reduce wasted ad spend.Marketing tech