#ab-testing
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Marketing
fromAcast
6 days agoExperimentation lessons from CRO - a conversation with Ryan Lucht | Business Class Lounge by SearchPilot, hosted by Will Critchlow
Apply CRO experimentation rigor—statistical methods, reliable data pipelines, and production-grade tooling—to scale and mature SEO testing and move teams from reactive to controlled experimentation.
Marketing tech
fromExchangewire
3 weeks agoAudible & Readpeak Join Forces With a Plug-In Automated AI Solution Set to Change the Premium Native Marketplace
Readpeak's automated native-ad technology enables rapid bespoke templating, real-time A/B testing and publisher-adaptive creatives to elevate mid-funnel engagement and creative efficiency.
fromSmashing Magazine
3 weeks agoThe Grayscale Problem - Smashing Magazine
Last year, a study found that cars are steadily getting less colourful. In the US, around 80% of cars are now black, white, gray, or silver, up from 60% in 2004. This trend has been attributed to cost savings and consumer preferences. Whatever the reasons, the result is hard to deny: a big part of daily life isn't as colourful as it used to be.
Digital life
fromMarTech
1 month agoB2B marketers at SMBs struggle with conversion rate optimization | MarTech
SMB marketers in the B2B sector say conversion rate optimization (CRO) is their top A/B testing priority in 2025, but a new report found most aren't running A/B tests to improve CRO. The " State of A/B Testing Report " from Unbounce found 56% of SMB marketers in B2B cite CRO as their top testing goal. However, only 32% are running A/B tests on their landing pages.
Marketing
UX design
fromHackernoon
3 years agoFrequentist Stats Are Failing Your UX Decisions-Here's a Better Way | HackerNoon
Frequentist statistics can be misleading; Bayesian methods offer clearer insights, particularly for business applications.
To effectively use Bayesian statistics, practitioners need to familiarize themselves and potentially create their own tools.
Business intelligence
fromHackernoon
7 months agoThe Next Evolution in Business Process Improvement | HackerNoon
Business processes are standardized activities organizations use to achieve results.
AB testing and Reinforcement Learning provide dynamic strategies to assess and improve business processes.
Marketing tech
fromGeeky Gadgets
6 months agoHow to A/B Test Facebook Ads for Maximum Return on Investment in 2025
A/B testing helps optimize Facebook Ads and improves ROI.
Facebook Ads Manager is crucial for campaign management and optimization.
Choosing the right campaign objective is vital for success.
Integrating a product catalog enhances ad effectiveness.
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