Sheena Hakimian blends her interests in digital marketing and life coaching, creating valuable insights for marketers. Central to her advice is focusing on controllable elements amid uncertainty to reduce anxiety. She emphasizes understanding customer segments and tailoring strategies rather than using a one-size-fits-all approach. Hakimian's efforts at Condé Nast have demonstrated the importance of A/B testing and targeted content strategies, such as increasing subscriptions through well-planned gating strategies. Her journey reflects how personal passions can influence professional paths and decisions.
Hakimian emphasizes focusing on controllable factors to build resilience amid uncertainty, stating, "It's by focusing on the things you can control." This is crucial for marketers.
The diverse brands under Condé Nast require nuanced strategies. Hakimian acknowledges, "We know we can't have a one-size-fits-all strategy on our website anymore." This necessitated tailored approaches for different audience segments.
Experimentation is key; Hakimian mentions her A/B testing at Vanity Fair, revealing that allowing one free article led to a 20% increase in subscriptions.
Starting her coaching journey linked to her passion for food highlights the importance of personal interests in professional development. Hakimian says, "The best decision I ever made was taking an eight-month certification course."
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