Google is rolling out a streamlined method for A/B testing of Broad Match keywords within existing campaigns instead of creating separate campaign copies. This enhancement, noted by Hana Kobzová, allows for traffic and budget to be shared between control and test groups, improving efficiency in obtaining results. The new approach is available only for campaigns utilizing Smart Bidding. Advertisers can assess the performance of their experiments and apply successful keyword strategies without the complexity of managing duplicate campaigns.
Google's new approach to Broad Match experiments allows advertisers to run A/B tests within a single campaign, providing faster and more accurate results.
Instead of duplicating campaigns for experiments, Google enables a single search campaign to host control and treatment groups for efficient testing.
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