#smart-bidding

#smart-bidding

Google Ads will prioritize local users in campaigns, aiming for better quality offline conversions, despite a potential rise in costs.

Keywords are no longer the sole targeting mechanism due to less-precise match types, smart bidding, and keyword-less campaign types.

Google Ads accounts can be future-proofed by focusing on themes rather than specific keywords and utilizing broad match keywords with smart bidding.

Google's recent help document update suggests ad scheduling is not compatible with Smart Bidding campaigns, causing confusion but likely unchanged functionality.