Google Ads is introducing a major update called Smart Bidding Exploration, its most significant bidding change in over ten years. Advertisers using target Return on Ad Spend (tROAS) can now access Smart Bidding Exploration at both campaign and portfolio levels. Early tests indicate a potential 20% increase in conversions without additional cost. This update aims to optimize searches for lesser-known but valuable queries allowing advertisers to capture more qualified leads that were previously overlooked, as conveyed by Google.
Maximilian vom Eyser stated, "If you're an advertiser using tROAS in Google Ads, you now can use Smart Bidding Exploration at the campaign or portfolio level."
Google described Smart Bidding Exploration as seeking less obvious and potentially high-performing searches, allowing advertisers to appear in more moments of research and discovery.
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