"(1) Journey-aware bidding for tCPA Search campaigns in beta: Improves prediction quality and optimization for Search campaigns using CPA targets by learning from all of your conversion goals, not just those you're bidding to. Ideal for complex lead gen sales cycles."
"(2) Smart Bidding Exploration is expanding to tROAS PMax and Shopping campaigns: Smart Bidding Exploration enables you to capture incremental queries without having to change your targeting or lower your ROAS targets across the board. It's currently in beta for PMax and the beta will launch for PMax with product feeds and Shopping campaigns soon."
"(3) Demand-led budget pacing in Search and Shopping campaigns: We're updating our budget pacing with Google AI to better predict fluctuations in demand and automatically flex on peak days and reduce spend on slower days. Monthly budget and daily spending limits remain respected."
"Search campaigns using Smart Bidding Exploration on average see 27% more unique converting users. Soon you'll be able to use that same capability to reach new customers and capture additional conversions across both Performance Max and Shopping campaigns. Smart Bidding Exploration for Performance Max is currently in beta. We'll be launching the beta for Performance Max with product feeds and Shopping campaigns in a few weeks."
Journey-aware bidding for tCPA Search campaigns uses learning from all conversion goals, not only the ones being bid to, to improve prediction quality and optimization for complex lead generation cycles. Smart Bidding Exploration is expanding beyond its current scope to support tROAS in Performance Max and Shopping campaigns, enabling capture of incremental queries without changing targeting or lowering ROAS targets broadly. Smart Bidding Exploration for Performance Max is in beta, with expansion to Performance Max using product feeds and Shopping campaigns planned soon. Demand-led budget pacing in Search and Shopping campaigns uses Google AI to predict demand fluctuations and automatically flex spend on peak days while reducing spend on slower days, while respecting monthly budgets and daily spending limits.
Read at Search Engine Roundtable
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