"Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features. The full list of features is below, as Google posted on its site. Google Ads Editor is a free, downloadable application for managing your Google Ads campaigns. The tool aims to save time and simplify bulk changes to your Google Ads campaigns."
"Campaign-level negative keyword list in Performance Max Take more control over your Performance Max campaigns by adding campaign-level negative keyword lists directly in Editor. This functionality gives you greater control over where your ads appear. By adding lists of negative keywords, you can prevent your ads from showing for irrelevant search queries, ensuring your budget is spent only on reaching relevant customers. Campaign-level negative keyword list ultimately improves campaign efficiency and return on investment, a level of control that is also available for Search and Shopping campaigns."
"Search term report for Performance Max campaigns Gain more valuable insights into which specific search terms are triggering your Performance Max ads. With this increased transparency, you can better understand customer search behavior, identify irrelevant queries to add as negative keywords, and ultimately optimize your campaigns for more relevant traffic and a better return on investment. Scheduled link checks This feature provides a simple, efficient, and automated way to find and fix broken links within your campaigns. The feature addresses the challenges of manually checking links, especially in large accounts, and to improve upon the existing functionality for link checking by offering a faster and more integrated so"
Google released Google Ads Editor version 2.11, adding over 15 new features while removing a couple of older features. The app remains a free, downloadable tool for managing Google Ads campaigns and simplifying bulk changes. The update adds campaign-level negative keyword lists for Performance Max to prevent irrelevant queries and improve budget efficiency. A search term report for Performance Max provides greater transparency into which queries trigger ads and helps identify terms to block. Scheduled link checks automate detection and fixing of broken links, improving maintenance for large accounts. The release continues iterative updates following recent 2.10 through 2.5 versions.
Read at Search Engine Roundtable
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