"Search themes are valuable guidance to help your PMax campaign understand the ways of searching you find useful for your business. You can partner Search themes with LinkedIn profile targeting and other audiences signals (including Impression Based Remarketing) to ensure your PMax campaign orients itself around your ideal customer. With search themes, you provide words and phrases that describe what your customers are likely to search for."
"you now can add up to 50 search themes to your PMax campaigns! We have a number of exciting updates being shared in the Microsoft Advertising blog next week, and wanted to leave you all with a TGIF gift. This should be live now but Microsoft will announce it sometime this week. This helps Performance Max's keywordless targeting reach the right audiences faster, especially for niche products, new offerings, or specific customer needs."
Microsoft Advertising increased the maximum number of search themes allowed in Performance Max campaigns to 50. Search themes let advertisers provide words and phrases that describe likely customer searches, guiding Performance Max's keywordless targeting toward relevant audiences. Advertisers can combine search themes with LinkedIn profile targeting and other audience signals, including Impression Based Remarketing, to better orient campaigns around ideal customers. The change should be live now, with further Microsoft Advertising updates expected this week. The expanded allowance aims to improve reach for niche products, new offerings, and specific customer needs by helping PMax find the right audiences faster.
Read at Search Engine Roundtable
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