"By default, new Performance Max campaigns turn on Final URL expansion. This means that Google can send searchers to a different landing page for better conversions. Expanding the Final URL can be worthwhile, but it's important to see which pages are converting. An option in the "Assets" tab provides the Final URL expansion assets. Advertisers can exclude irrelevant URLs in "Asset Optimization" within the campaign settings. Click on the "Customization" option to activate "Final URL expansion.""
"At a Performance Max campaign level, advertisers can now see which channels drive traffic and conversions. In the example below, traffic from Google Discover accounts for 5.36% of total spend and one conversion. Performance Max ads can show in these Google channels: Advertisers cannot exclude specific channels, but the new visibility is helpful and may determine PMax's overall viability. Advertisers can exclude non-converting ads and keywords to assess further whether PMax is the right option."
Performance Max automates creation and placement of responsive ads across Google channels using audience signals and automatically selects headlines, descriptions, images, and landing pages for conversions. PMax historically lacked transparency and control over placements and assets. Recent updates add reporting for asset-level conversions, Search category theme volume and conversions, device exclusions, and channel-level performance visibility. Final URL expansion is enabled by default but allows excluding irrelevant URLs in Asset Optimization via the Customization settings. Advertisers can now view which channels and specific assets drive traffic and conversions to inform optimization decisions.
Read at Practical Ecommerce
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