"Google has just rolled out a new update to Performance Max channel performance reporting, and it's now LIVE, and it helps us to see better the whole picture! For the first time, Google is showing Search Partners performance directly inside the PMAX Channel Performance report tables!"
"Channel performance reporting helps you understand how your Performance Max campaign is delivering results across Google's full range of channels and inventory. On the new "Channel performance" page, you'll find a campaign-level performance summary along with a new data visualization that makes it easier to dive into which channels you're engaging customers on and how they're contributing to your conversion goals. Drill into specific channels to understand how they play a part in driving performance and to find potential areas of improvement."
Google has rolled out an update to Performance Max channel performance reporting that surfaces Search Partners performance within the PMAX Channel Performance report tables for some accounts. The Channel performance page provides a campaign-level performance summary and a new data visualization to clarify which channels engage customers and how they contribute to conversion goals. Advertisers can drill into specific channels to evaluate their role in driving performance and identify improvement opportunities. The page also links to additional reports, such as placement reports for Display and YouTube. The rollout is gradual and not yet visible to everyone.
Read at Search Engine Roundtable
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