Google Ads Product Eligibility Across Campaigns
Briefly

Google Ads Product Eligibility Across Campaigns
"Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column."
"Google Ads has updated the Products section to display campaign eligibility directly in the Status column, making it easier to see where each product is eligible."
"This combined with the Google Ads product campaign view report improves the "visibility into product participation across Shopping and Performance Max campaigns, helping advertisers spot missing items, and avoid overlap," Hana added."
Google Ads added product eligibility visibility directly into the Products section Status column so advertisers can quickly see where each item is eligible across campaigns. The Status-column eligibility view complements the product campaign view report to increase transparency into product participation across Shopping and Performance Max campaigns. The combined visibility helps advertisers identify missing items, reduce campaign overlap, and manage product-level participation more effectively. A screenshot and user discussion have circulated showing the new Status-column eligibility indicators and how they relate to existing product campaign reporting.
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