"We've recently fully launched the ability to show sitelinks in search ads on Maps to take people to specific pages on your site."
"These ads can serve from Search and PMax campaigns."
"You need at least 2 sitelinks (for desktop), and at least 2 sitelinks (for mobile) for the sitelinks to appear in the ad. You can add sitelinks at the account, campaign, asset group, or ad group level."
Google fully launched sitelinks for search ads within the Google Maps interface, presenting them as a horizontally scrollable carousel beneath sponsored local listings. The sitelinks take users directly to specific pages on an advertiser's site and can be served from Search and Performance Max campaigns. Ads require at least two sitelinks for both desktop and mobile for the carousel to appear. Sitelinks can be added at the account, campaign, asset group, or ad group level. Screenshots and an animated GIF illustrate the sitelinks carousel appearing under promoted pins on the left side of the Maps interface.
Read at Search Engine Roundtable
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