"revelations that emerged from the DOJ's publisher ad tech suit, where Google would crank up or down ad spend to meet its quarterly revenue goals, among other internal priorities. Many advertisers signed up for Performance Max, too, without any understanding of how deeply it would restructure how their ads were run and the kind of controls the brand was handing over to the platform."
""It's not just 15 million impressions; it's 15 million eyeballs that are all there because of their passion for gaming and their community surrounding the game," says AppsFlyer's global director of gaming product, Adam Smart. "It's 15 million eyeballs of a specific type. That 'specific type' is important, too. Because it's probably a group of people who are unreachable for advertisers elsewhere. They're not TV subscribers, and while they may be a highly online audience, they index heavily to live gaming,"
DOJ revelations showed Google adjusted ad spend to meet quarterly revenue goals and other internal priorities. Many advertisers adopted Performance Max without fully understanding how the product would restructure ad delivery or the loss of control over brand targeting. Law firms are pursuing claims seeking cash refunds of misallocated spend (minus legal fees). Discord is promoting a gaming-focused ad platform, pitching a highly incremental, hard-to-reach audience that indexes to live gaming and often uses ad blockers. Advertisers remain wary due to measurement challenges and brand-safety concerns. A broadcast on October 1 contained ICE recruitment ads during AEW Dynamite, prompting viewer criticism.
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