"Navah Hopkins joins Microsoft Advertising as the Ads Liaison, providing direct communication with product teams to enhance B2B marketing support and user feedback."
Navah Hopkins, a respected figure in the PPC community, has announced her new role as Ads Liaison at Microsoft Advertising. In this capacity, she will channel feedback directly to product leads, emphasizing a human-centered approach to AI in marketing. Navah expressed her excitement about influencing B2B marketing strategies while still supporting e-commerce. With her 17 years of digital marketing experience, she will maintain her public presence in the PPC community, sharing insights and advice, particularly focused on Microsoft Ads. This appointment marks a significant development for Microsoft within the PPC space.
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