PubMatic has introduced an innovative platform that utilizes generative artificial intelligence to empower advertisers by enhancing control and visibility over media spending. This new buyer-facing solution combines PubMatic's supply-side intelligence with AI tools, facilitating a more efficient media buying process that covers supply paths, workflows, inventory discovery, audience strategies, and optimization. Currently in beta testing, the platform has drawn positive feedback from partners like GroupM. As PubMatic shifts towards becoming a comprehensive ad-tech company, they focus on generating smarter campaign solutions that align with privacy regulations while maximizing data-driven outcomes.
PubMatic's newly launched AI-powered platform enhances media buying efficiency, giving advertisers unprecedented control and visibility into their spending on the open internet.
With the integration of Generative AI, PubMatic aims to transform the media buying experience, offering media buyers an intelligent solution for campaign optimization.
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