Artificial intelligencefromExchangewire3 days agoWhat does the Ad Industry Make of Meta's Ad Automaton Plans? - ExchangeWire.comMeta's full automation of advertising processes could streamline creativity but raises concerns about brand safety and diminished human input.
Marketing techfromMarketing Dive1 month agoPubMatic brings generative AI to media buying platformPubMatic's new AI-driven platform enhances control for advertisers over media spending.The platform streamlines the media buying process, leveraging generative AI for optimized campaigns.