#advertising-automation tag

Creative Optimisation in the Age of AI: Predictions on a New Craft

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present themselves: we've now reached a point where it's possible to let AI execute the majority of the processes involved in carrying out an ad campaign, with just minimal human intervention here and there. And the requirement for any human interaction is diminishing.

Marketing tech

fromBusiness Insider

4 days ago

Fluency wants to use AI agents to transform advertising. See the pitch deck that helped it raise $40M.

Fluency automates cross-platform digital advertising workflows for brands and agencies and raised $40 million to expand, including adding AI agents.

Marketing tech

fromDigiday

1 week ago

Why 2026 could be Snap's biggest year yet - according to one exec

Snap is focusing on AI-driven creative automation for ads to lower barriers for smaller advertisers and boost performance through 2026.

Marketing tech

fromExchangewire

1 month ago

Adtelligent Boosts SSP With Server-Side VAST, Driving 93% Monetisation Growth for BidFuse

Adtelligent's server-side VAST (S2S) SSP automates video ad monetisation, increases scale and fill rates, reduces redundant traffic and lowers operational overhead.

#google-ads

fromSearch Engine Roundtable

1 month ago