""Our S2S setup allows platforms like BidFuse to achieve measurable results without expanding operational overhead. It's about unlocking scalability, speed, and revenue growth while keeping technical complexity to a minimum.""
""Adtelligent's server-side automation has been a catalyst for our growth. The ability to scale impressions while improving efficiency and reducing operational overhead has allowed us to focus on delivering higher value to our partners. What once required weeks of integration and optimisation now happens in a fraction of the time.""
Adtelligent enhanced its supply-side platform with server-side VAST (S2S) capabilities to automate large-scale video monetisation across CTV, VOD, linear, and addressable TV. The S2S features simplify partner onboarding, automate ad-request routing, and maximise fill rates while following IAB standard protocols. Automation removes inefficiencies of tag-based integrations, delivering faster ad load times and improved yield across digital environments. A partner implementation resulted in a 93% month-over-month impression increase, 22% uplift in demand fulfilment, and a 40% reduction in redundant traffic, while reducing integration time and enabling focus on high-performing demand and underutilised inventory monetisation.
#server-side-vast-s2s #supply-side-platform-ssp #programmatic-video-monetisation #ctv--vod #advertising-automation
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