#supply-side-platform-ssp

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fromThe Motley Fool
1 day ago

Why Magnite Stock Lost 16% in September | The Motley Fool

Shares of Magnite were heading lower last month as investors seemed to believe that the supply side adtech platform (SSP) was one of the losers in the antitrust ruling that allowed Alphabet's to retain ownership of its Chrome web browser. The decision was seen as a loss for Google's adtech competitors like Magnite, as the Chrome web browser helps Google's advertising business function and improves its ad targeting.
Tech industry
Marketing tech
fromExchangewire
3 weeks ago

dentsu Partners with Index Exchange & Chalice AI to Build an AI-Enabled NextGen Programmatic Ecosystem

Index Exchange and Chalice AI partner with dentsu to integrate SSP-based AI decisioning, making Index the primary SSP for dentsu's NextGen in key European markets.
Marketing tech
fromExchangewire
1 month ago

Seedtag Welcomes Joseph Meehan as Chief Exchange & Supply Officer

Seedtag appointed Joseph Meehan as Chief Exchange & Supply Officer to lead and scale its global exchange, supply strategy, and programmatic monetisation across web, CTV, and emerging channels.
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