Fluency wants to use AI agents to transform advertising. See the pitch deck that helped it raise $40M.

"Adtech company Fluency has built a platform that helps brands and agencies automate their campaigns across Meta, TikTok, Google, and other platforms. Now, it aims to introduce AI agents to the mix. Large brands and agencies typically manage campaigns across multiple platforms and ad buying tools, known as demand-side platforms, each with separate logins and interfaces. Founded in 2017 in Burlington, Vermont, Fluency created what it describes as a digital advertising operating system."

"It connects to the various platforms' application programming interfaces (APIs) and lets its customers manage their digital ads using a single workflow. "It takes a lot of people, and hours, and button clicking to be able to effectively execute your advertising," Fluency CEO Mike Lane said in an interview with Business Insider. He added that Fluency wanted to "help simplify and streamline that, much like HubSpot or Salesforce" did in the customer relationship management (CRM) space."

"Adtech company Fluency automates the process by which agencies and brands run digital ads. The company said it manages around $3 billion in annual ad spend for brands and agencies, including Cox Automotive, Innocean, and The Johnson Group. Fluency is set to announce on Tuesday that it has raised a $40 million Series A investment round, led and fully funded by Integrity Growth Partners. Fluency said it plans to invest the funds"

Fluency provides a unified platform that automates and streamlines digital advertising campaigns across Meta, Google, TikTok, and other platforms by connecting to their APIs and enabling management through a single workflow. Founded in 2017 in Burlington, Vermont, the company functions as a digital advertising operating system to reduce manual work, logins, and repetitive tasks. Fluency manages about $3 billion in annual ad spend for clients including Cox Automotive, Innocean, and The Johnson Group. The company raised a $40 million Series A led and fully funded by Integrity Growth Partners and plans to invest the funding to expand features and introduce AI agents.

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