Google Ads is shifting brand inclusions and exclusions into AI Max for newly created search campaigns. Users need to activate AI Max to use these brand controls in future endeavors. Current brand lists will still be manageable within existing campaigns, but to add any new brand lists, AI Max must be enabled. This adjustment signals a notable integration of brand management features into Google's automation framework as advertisers adapt to these changes.
Google Ads is transitioning brand inclusions and exclusions into AI Max for new search campaigns. Users must enable AI Max to utilize these brand controls in future campaigns.
Advertisers can manage existing brand lists within their ongoing campaigns, but adding new lists will require enabling AI Max, indicating a significant integration of brand controls into Google’s automated system.
Collection
[
|
...
]