#search-campaigns

#search-campaigns

Keywords are no longer the sole targeting mechanism due to less-precise match types, smart bidding, and keyword-less campaign types.

Google Ads accounts can be future-proofed by focusing on themes rather than specific keywords and utilizing broad match keywords with smart bidding.

The conversational experience workflow helps create optimized Search campaigns.

Images created with AI in Google Ads will be identified with watermarks and open standard metadata.

Google's multimodal large language models, Gemini, now power the conversational experience within Google Ads, making it easier for advertisers to build and scale Search ad campaigns.

The conversational experience in Google Ads uses a chat-based tool that generates relevant ad content, including assets and keywords, based on a website URL. It also suggests images using generative AI.

Beta access to the conversational experience is currently available to English language advertisers in the US and UK, with global access opening up in the next few weeks and plans to expand to additional languages in the future.