Google is enhancing its offerings with AI Max for Search campaigns, allowing marketers to align their ads with AI-guided queries. The feature enables advertisers to access previously missed queries, leading to a reported 14% increase in conversions, with some campaigns experiencing 27% uplift. It includes asset optimization capabilities that generate tailored ad text based on various inputs, along with improved reporting features for better insights into customer journeys and performance metrics, providing marketers enhanced tools for driving efficiency in advertising.
You can power up your performance by expanding your reach into new queries that you weren't accessing before - all while getting the granular controls and reporting transparency you need.
Imagine you own an apparel brand and want to promote a new summer line. If someone searches for 'colorful midi dresses for spring and summer', your campaign with only exact match keywords wouldâve missed them.
Under the 'asset optimization' panel in AI Max for Search campaigns, text customization helps you easily generate new text assets, based on your landing page, ads, and keywords.
Headlines and URLs in the search terms report give you a clearer view into customer ad journeys. Improved asset reports show you how your assets are performing against KPIs.
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