#brand-management

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#leadership

Marquee Brands Taps Former Authentic Exec Natasha Fishman as Chief Marketing Officer

Marquee Brands appointed Natasha Fishman as CMO to enhance brand visibility and drive growth across its diverse portfolio of brands.

Nike's new CEO said the company messed up 3 key areas that he's trying to fix - and it's bad news for customers who like cheap stuff

Nike's CEO focuses on reducing excessive promotions and revitalizing core categories to strengthen brand perception and boost sales.

Kelly Hughes Joins MGM+ As Head Of Marketing

Kelly Hughes appointed as head of marketing for MGM+, focusing on consumer engagement and brand promotion.

PATRON Tequila, Vaseline and Burger King are shortlisted for the 2024 Future Leader Awards

The Future Leader Awards recognize impactful young leaders in various industries.

Most Popular Brand Management Interview Questions [2024]

Brand managers shape brand success through crucial decisions on production, marketing, and distribution, requiring essential skills and qualifications for effective brand management.

Marquee Brands Taps Former Authentic Exec Natasha Fishman as Chief Marketing Officer

Marquee Brands appointed Natasha Fishman as CMO to enhance brand visibility and drive growth across its diverse portfolio of brands.

Nike's new CEO said the company messed up 3 key areas that he's trying to fix - and it's bad news for customers who like cheap stuff

Nike's CEO focuses on reducing excessive promotions and revitalizing core categories to strengthen brand perception and boost sales.

Kelly Hughes Joins MGM+ As Head Of Marketing

Kelly Hughes appointed as head of marketing for MGM+, focusing on consumer engagement and brand promotion.

PATRON Tequila, Vaseline and Burger King are shortlisted for the 2024 Future Leader Awards

The Future Leader Awards recognize impactful young leaders in various industries.

Most Popular Brand Management Interview Questions [2024]

Brand managers shape brand success through crucial decisions on production, marketing, and distribution, requiring essential skills and qualifications for effective brand management.
moreleadership
#consumer-behavior

It's important to know what LLMs are saying about your brand - here's how

LLMs significantly influence brand and product choices, especially among younger consumers.
Word-of-mouth recommendations remain crucial in consumer decision-making.
Marketers must understand both traditional and new forms of recommendations.

How Glossier Maintained Brand Integrity While Scaling

Scaling marketing effectively while preserving brand authenticity is a challenge for growing companies.

Communicator Spotlight: Jessica Padula, Nespresso's head of marketing and sustainability

The next generation of consumers prioritize sustainability while shopping for brands differently.
Sustainability initiatives serve as a business differentiator in a competitive market.

It's important to know what LLMs are saying about your brand - here's how

LLMs significantly influence brand and product choices, especially among younger consumers.
Word-of-mouth recommendations remain crucial in consumer decision-making.
Marketers must understand both traditional and new forms of recommendations.

How Glossier Maintained Brand Integrity While Scaling

Scaling marketing effectively while preserving brand authenticity is a challenge for growing companies.

Communicator Spotlight: Jessica Padula, Nespresso's head of marketing and sustainability

The next generation of consumers prioritize sustainability while shopping for brands differently.
Sustainability initiatives serve as a business differentiator in a competitive market.
moreconsumer-behavior
#social-media

Research: What Happens When Influencers Turn Off Comments

Turning off social media comments can damage influencers' persuasiveness and likability despite being a protective measure against online negativity.

Cracking Twitter Likes: How To Boost, Hide, Or Grow Them Organically - jeffbullas.com

Twitter likes significantly impact engagement and visibility, influencing user growth and brand perception.

Threads is working on scheduled posts

Threads will soon allow users to schedule posts in advance, enhancing functionality for brands and creators.

How to Safeguard Your Business and Brand Reputation in a Crisis | Entrepreneur

Creating a solid brand management plan is crucial to protecting your business's reputation in the digital age.
Social media can be both beneficial and detrimental to your brand, as negative posts can go viral and damage your reputation quickly.

Research: What Happens When Influencers Turn Off Comments

Turning off social media comments can damage influencers' persuasiveness and likability despite being a protective measure against online negativity.

Cracking Twitter Likes: How To Boost, Hide, Or Grow Them Organically - jeffbullas.com

Twitter likes significantly impact engagement and visibility, influencing user growth and brand perception.

Threads is working on scheduled posts

Threads will soon allow users to schedule posts in advance, enhancing functionality for brands and creators.

How to Safeguard Your Business and Brand Reputation in a Crisis | Entrepreneur

Creating a solid brand management plan is crucial to protecting your business's reputation in the digital age.
Social media can be both beneficial and detrimental to your brand, as negative posts can go viral and damage your reputation quickly.
moresocial-media

Retailers Choose the SSPs. Brands Are Along for the Ride

Navigating multiple supply-side platforms (SSPs) is challenging for brands due to varying metrics and a fragmented media landscape.
#entrepreneurship

Why Expanding to a Second Location Isn't as Easy as It Seems | Entrepreneur

Opening a second location requires careful consideration and planning, as success isn't guaranteed just because the first location thrived.

Hugh Hefner's Son Wants to Buy Playboy Back | Entrepreneur

Cooper Hefner aims to reclaim Playboy, highlighting its potential and legacy amid management concerns with a $100 million bid.

Maximize Profits and Achieve Success with These Effective Goal Setting Tips | Entrepreneur

Master the art of delivering real results for business success.

Why Expanding to a Second Location Isn't as Easy as It Seems | Entrepreneur

Opening a second location requires careful consideration and planning, as success isn't guaranteed just because the first location thrived.

Hugh Hefner's Son Wants to Buy Playboy Back | Entrepreneur

Cooper Hefner aims to reclaim Playboy, highlighting its potential and legacy amid management concerns with a $100 million bid.

Maximize Profits and Achieve Success with These Effective Goal Setting Tips | Entrepreneur

Master the art of delivering real results for business success.
moreentrepreneurship

Glossier's new CEO said listening to customers on these 3 things helped her overhaul the beauty company

Customer feedback is essential for rejuvenating brand strategy and profitability.
#leadership-change

Bumble CMO Selby Drummond to Exit

Selby Drummond is leaving Bumble after four years to pursue new opportunities, continuing her impactful role in the brand's growth and initiatives.

Domino's promotes brand chief to CMO to sharpen global strategy

Domino's Pizza promotes Kate Trumbull to CMO to enhance global marketing and focus on value-driven strategies.
The 'Hungry for MORE' strategy aims to boost market presence internationally.

Bumble CMO Selby Drummond to Exit

Selby Drummond is leaving Bumble after four years to pursue new opportunities, continuing her impactful role in the brand's growth and initiatives.

Domino's promotes brand chief to CMO to sharpen global strategy

Domino's Pizza promotes Kate Trumbull to CMO to enhance global marketing and focus on value-driven strategies.
The 'Hungry for MORE' strategy aims to boost market presence internationally.
moreleadership-change
#business-strategy

The cases for and against the CMO role

The relevance of the CMO role varies by company and industry, with some embracing it as essential while others consider it obsolete.

Online Presence: Definition and 10 Tips for Business Owners (2024) - Shopify

A strong online presence is crucial for business visibility and reputation.

7 Rules to Follow When Crafting a Social Media Strategy for Your Business

Social media is essential for business promotion but comes with costs in terms of time and investment.

Unilever wants to sell brands worth 1 billion in sales collectively to trim the fat, reports say

Unilever is streamlining its operations by selling off non-core food brands and focusing on its top-performing products.

The cases for and against the CMO role

The relevance of the CMO role varies by company and industry, with some embracing it as essential while others consider it obsolete.

Online Presence: Definition and 10 Tips for Business Owners (2024) - Shopify

A strong online presence is crucial for business visibility and reputation.

7 Rules to Follow When Crafting a Social Media Strategy for Your Business

Social media is essential for business promotion but comes with costs in terms of time and investment.

Unilever wants to sell brands worth 1 billion in sales collectively to trim the fat, reports say

Unilever is streamlining its operations by selling off non-core food brands and focusing on its top-performing products.
morebusiness-strategy
#customer-engagement

How To Use AI For Creating Your Branding Strategy

AI can significantly enhance brand storytelling by analyzing and personalizing marketing strategies.
A solid branding foundation is necessary for effective AI integration.

How to Refresh Your Brand with Purpose and Precision

Rebranding involves purposeful changes to align a company's image with its future direction, ensuring relevance and effectiveness.
Having a clear reason for rebranding is crucial for guiding decisions and maintaining brand integrity.

How To Use AI For Creating Your Branding Strategy

AI can significantly enhance brand storytelling by analyzing and personalizing marketing strategies.
A solid branding foundation is necessary for effective AI integration.

How to Refresh Your Brand with Purpose and Precision

Rebranding involves purposeful changes to align a company's image with its future direction, ensuring relevance and effectiveness.
Having a clear reason for rebranding is crucial for guiding decisions and maintaining brand integrity.
morecustomer-engagement
#generative-ai

Brands are cautious about Google and Meta's generative AI holiday ad push

Major advertising platforms are encouraging the use of generative AI for holiday ads, but brands remain cautious in adopting this technology.

Jasper adds new control and marketing knowledge tools for AI-generated content

Jasper enhances marketer control over AI-generated content with the new Brand IQ and Marketing IQ features.

Brands are cautious about Google and Meta's generative AI holiday ad push

Major advertising platforms are encouraging the use of generative AI for holiday ads, but brands remain cautious in adopting this technology.

Jasper adds new control and marketing knowledge tools for AI-generated content

Jasper enhances marketer control over AI-generated content with the new Brand IQ and Marketing IQ features.
moregenerative-ai
#influencer-marketing

Balancing Marketing and Brand Building With Mars Wrigley

Leverage creative content from creators to influence marketing campaigns in the CPG industry.

Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics

Brands may pause influencer marketing during elections, but fostering better relationships with influencers is crucial for long-term success.

Balancing Marketing and Brand Building With Mars Wrigley

Leverage creative content from creators to influence marketing campaigns in the CPG industry.

Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics

Brands may pause influencer marketing during elections, but fostering better relationships with influencers is crucial for long-term success.
moreinfluencer-marketing

Brands are preparing their ad strategies for a week of post-election uncertainty

Brands are cautious about advertising post-election, planning reductions and reallocations in response to uncertainty.
Many companies aim to focus spending on effective periods, especially as holiday promotions approach.
#starbucks

Starbucks appoints ex-Chipotle exec as first global chief brand officer

Starbucks has appointed Tressie Lieberman as its first global chief brand officer, signaling a push for a unified brand experience.

Starbucks appoints ex-Chipotle exec as first global chief brand officer

Starbucks appoints Tressie Lieberman as first global chief brand officer to enhance brand consistency and customer experience.

Starbucks appoints ex-Chipotle exec as first global chief brand officer

Starbucks has appointed Tressie Lieberman as its first global chief brand officer, signaling a push for a unified brand experience.

Starbucks appoints ex-Chipotle exec as first global chief brand officer

Starbucks appoints Tressie Lieberman as first global chief brand officer to enhance brand consistency and customer experience.
morestarbucks
#digital-marketing

Apple debuts new business tools for managing presence across email, calls and Tap to Pay | TechCrunch

Apple expanded Business Connect to enhance business visibility on its platforms for all types of businesses, including those without a physical location.

15 Free Marketing Plan Templates in Excel & ClickUp

Modern marketing requires complex planning across various channels, making templates essential for effective strategy coordination.

Council Post: The Strategic Marketing Leader's Playbook: How To Balance In-House Teams And Agency Expertise

Marketing leaders must choose wisely between in-house teams and agencies to maximize effectiveness in a rapidly changing digital landscape.

Apple debuts new business tools for managing presence across email, calls and Tap to Pay | TechCrunch

Apple expanded Business Connect to enhance business visibility on its platforms for all types of businesses, including those without a physical location.

15 Free Marketing Plan Templates in Excel & ClickUp

Modern marketing requires complex planning across various channels, making templates essential for effective strategy coordination.

Council Post: The Strategic Marketing Leader's Playbook: How To Balance In-House Teams And Agency Expertise

Marketing leaders must choose wisely between in-house teams and agencies to maximize effectiveness in a rapidly changing digital landscape.
moredigital-marketing

What I've Learned About Battling Disinformation as a Leader | Entrepreneur

Disinformation poses a significant threat to businesses, influencing brand perception and leading to substantial financial losses.
#marketing-strategy

Google makes clear that #TeamPixel is influencer marketing and not a reviews program

Google's Team Pixel is now an explicit influencer marketing program, requiring influencers to promote Pixel devices exclusively over competitors.

What Is Brand Dilution? Causes and Prevention Tips (2024) - Shopify

Successful brand extension retains core identity while expanding offerings; missteps can lead to brand dilution and loss of consumer trust.

Council Post: 10 Steps For Conducting An Insightful Social Media Sentiment Analysis

Understanding customer sentiment is crucial for effective marketing and improving strategies.

The role of a brand manager - LogRocket Blog

Brand manager plays a crucial role in creating, maintaining, and enhancing a company's brand identity and market position.

Fiserv Names Shannon Watkins Executive Vice President, Chief Marketing & Communications Officer - Savoy

Shannon Watkins brings over 20 years of brand management experience to her CMO position at Fiserv.

Google makes clear that #TeamPixel is influencer marketing and not a reviews program

Google's Team Pixel is now an explicit influencer marketing program, requiring influencers to promote Pixel devices exclusively over competitors.

What Is Brand Dilution? Causes and Prevention Tips (2024) - Shopify

Successful brand extension retains core identity while expanding offerings; missteps can lead to brand dilution and loss of consumer trust.

Council Post: 10 Steps For Conducting An Insightful Social Media Sentiment Analysis

Understanding customer sentiment is crucial for effective marketing and improving strategies.

The role of a brand manager - LogRocket Blog

Brand manager plays a crucial role in creating, maintaining, and enhancing a company's brand identity and market position.

Fiserv Names Shannon Watkins Executive Vice President, Chief Marketing & Communications Officer - Savoy

Shannon Watkins brings over 20 years of brand management experience to her CMO position at Fiserv.
moremarketing-strategy

How to Conduct Brand Awareness Surveys | ClickUp

Effective brand awareness encompasses emotional connections, not just recognition.
Brand awareness surveys are essential tools for gaining consumer insights.
Understanding the audience is crucial for measuring brand awareness accurately.
#chrysler

Chrysler and Dodge face mortal peril under Stellantis. It's time for a change

Stellantis must rejuvenate Chrysler and Dodge before they deteriorate beyond recovery, prioritizing product innovation and brand revitalization.

No Sale: Stellantis Declines Offer for Chrysler & Dodge Brands

Frank B. Rhodes Jr. advocates for maintaining Chrysler and Dodge brands in U.S. control amid Stellantis' profitability challenges.
Stellantis reaffirms commitment to its entire brand portfolio despite pressures and brand performance concerns.

Chrysler and Dodge face mortal peril under Stellantis. It's time for a change

Stellantis must rejuvenate Chrysler and Dodge before they deteriorate beyond recovery, prioritizing product innovation and brand revitalization.

No Sale: Stellantis Declines Offer for Chrysler & Dodge Brands

Frank B. Rhodes Jr. advocates for maintaining Chrysler and Dodge brands in U.S. control amid Stellantis' profitability challenges.
Stellantis reaffirms commitment to its entire brand portfolio despite pressures and brand performance concerns.
morechrysler

The CEO of consumer giant Reckitt is on a mission to slim down to just 'power brands' as the whole industry gets leaner

Reckitt is narrowing its focus to 'power brands' for higher profits amidst competitive pressures and low-margin offerings.
#marketing

Pepsi CMO Todd Kaplan departs as cola wars heat up

Pepsi CMO Todd Kaplan is leaving the company after leading various successful marketing initiatives.

Apple says its iPad 'Crush' ad missed the mark: 'We're sorry'

Apple apologized and removed their controversial iPad Pro ad after backlash from fans and critics.

10 Brand Kit Examples to Inspire Building Yours | ClickUp

A strong brand identity is essential for standing out in a crowded market.

Pepsi CMO Todd Kaplan departs as cola wars heat up

Pepsi CMO Todd Kaplan is leaving the company after leading various successful marketing initiatives.

Apple says its iPad 'Crush' ad missed the mark: 'We're sorry'

Apple apologized and removed their controversial iPad Pro ad after backlash from fans and critics.

10 Brand Kit Examples to Inspire Building Yours | ClickUp

A strong brand identity is essential for standing out in a crowded market.
moremarketing

Council Post: The Loyalty Paradox: Why Brands Should Reciprocate Customer Devotion

Brand loyalty is increasingly one-sided, with customers often feeling their loyalty is not reciprocated by the brands they support.

Four things to focus on to meet enrollment goals (opinion)

College enrollment trends are impacted by external events like economic downturns and pandemics, requiring institutions to focus on brand management and strategic planning.
#marketing-strategies

Lexus marketer Mat Thomas on the art of smart storytelling to get boardroom backing

Marketers from big brands share insights on balancing long and short-term strategies and navigating martech.

Reviving R&D within the CMO role with UnitedMasters' Chaucer Barnes

Marketers should prioritize purposeful innovation over budget optimization.
Marketers must lead from the front in product development for long-term success.

Lexus marketer Mat Thomas on the art of smart storytelling to get boardroom backing

Marketers from big brands share insights on balancing long and short-term strategies and navigating martech.

Reviving R&D within the CMO role with UnitedMasters' Chaucer Barnes

Marketers should prioritize purposeful innovation over budget optimization.
Marketers must lead from the front in product development for long-term success.
moremarketing-strategies

Social listening secrets: Brand sentiment beyond keywords - PR Daily

Use alerts for monitoring campaign performance, sentiment, audience responses. Keep track of competitors and inspirations for social media success. Learn from negative feedback.
Engage with positive feedback to turn customers into fans. Create press releases tailored for social media engagement and leverage the benefits of social listening.

Canva tackled digital design - and now the office suite is next

Canva introduces new editing tools and Enterprise package for businesses, focusing on collaboration and brand management.

Canva introduces Canva Enterprise, Work Kits and adtech apps | MarTech

Canva Enterprise offers admin controls, security features, and scalability for large businesses.
#content-creation

Adobe Express for Enterprise Promises On-Brand Content Creation in Seconds

Adobe announces Express for Enterprise, offering advanced content creation tools and AI for commercial use.

Deals: STORI AI Essential Plan 5-Year Subscription

STORI AI is a comprehensive brand management tool that streamlines content creation, branding, visual content generation, social media integration, collaboration, and content planning.

Adobe Express for Enterprise Promises On-Brand Content Creation in Seconds

Adobe announces Express for Enterprise, offering advanced content creation tools and AI for commercial use.

Deals: STORI AI Essential Plan 5-Year Subscription

STORI AI is a comprehensive brand management tool that streamlines content creation, branding, visual content generation, social media integration, collaboration, and content planning.
morecontent-creation

Why do so many ads get panned or banned? And how can agencies stop dropping the ball?

Agencies and clients must ensure accurate and appropriate ads to avoid backlash and regulatory issues.

Sean 'Diddy' Combs' Brand Destruction 101: Cassie Assault Video

Brand leaders must prioritize personal accountability, transparency, and integrity in maintaining trust and credibility during crises.

Elevate Your Digital Presence With A Smart Content Strategy

Standing out online requires a well-crafted content strategy that engages the audience for more engagement and traffic.

Insights From Taco Bell CMO Taylor Montgomery

Brandweek offers a platform for marketing industry players to connect, innovate, and strategize for growth.

The Drum's Daily Briefing: Adidas bounces back, Superdry restructure & Meghan in a jam

Adidas profits surged after ending Yeezy collaboration with Kanye West.

How to Do Marketing and Branding Like Steve Jobs | Entrepreneur

Steve Jobs viewed branding as a bank account, making deposits through positive actions.
Building a trusted brand involves consistently making deposits (positive actions) to increase credibility and trust.

How to Manage Your Reputation in the Era of AI | Entrepreneur

Reputation management is evolving with Google's AI integration into search results, shifting focus to user experience.
SGE results prioritize deeper context and diverse viewpoints, challenging brands to address user complaints and continuously improve.

Why Sentiment Analysis is Important

Sentiment analysis reveals customer feelings towards products/services.
Leveraging AI for quick responses to customer feedback is essential for brand enhancement.

Council Post: Integrating Communications Under The CMO: A Strategic Imperative For Modern Organizations

Integrating marketing and communications departments enhances organizational vision, brand consistency, and cost-effectiveness.

The Brand Collectors: How IP Managers Are Taking Over Fashion

The brand management revolution is reshaping the fashion industry, focusing on acquiring brands, cutting costs, partnering with experts, and emphasizing social media marketing.
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