#brand-management

#brand-management

Brands must actively manage their online narrative to ensure consistent and positive messaging across all channels where AI learns and surfaces information. This is essential to avoid being defined without their direct input.

The traditional marketing playbook dictates no stone shall be left unturned when it comes to publicity: Brands must cast their nets widely, grab attention with huge promotional blitzkriegs and generate maximum buzz.

AI-powered searches are beginning to have strong commercial relevance. More than 8.5% of US desktop Google AI overview searches in the first quarter were commercial queries, up from 6.28% in three months.

"Lens queries are now one of the fastest growing query types on Search, and younger users (ages 18-24) are engaging most with Lens."

Google Ads is transitioning brand inclusions and exclusions into AI Max for new search campaigns. Users must enable AI Max to utilize these brand controls in future campaigns.

Billion Dollar Boy's research found that around a third of marketers found that the following are their top three concerns: Managing relationships at scale, ensuring creator preference for brand partnerships, and maintaining authentic content.

Creative excellence is a critical lever for brand success, blending art, design, and strategy to redefine brands in a competitive landscape.

Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.

As brands grow and attract new customer segments, they must navigate the Growth Dilemma, managing conflicting desires of diverse customer groups.

Marketing amnesia refers to the phenomenon where customers forget a brand, impacting customer retention and overall business success.

We bought our price point down, and we merged the two brands that we had at the time into one. I wanted to challenge myself and my teams to create collections that didn't feel like a compromise.

Brand is the only business asset that appreciates with clarity. When stories scatter, equity erodes; when stories align, equity compounds.