Fast Company1 week agoGraphic designApple says its iPad 'Crush' ad missed the mark: 'We're sorry'Apple apologized and removed their controversial iPad Pro ad after backlash from fans and critics. [ more ]
Geeky Gadgets1 week agoArtificial intelligenceDeals: STORI AI Essential Plan 5-Year SubscriptionSTORI AI is a comprehensive brand management tool that streamlines content creation, branding, visual content generation, social media integration, collaboration, and content planning. [ more ]
Mindsdb5 months agoArtificial intelligenceWhy Sentiment Analysis is ImportantSentiment analysis reveals customer feelings towards products/services. Leveraging AI for quick responses to customer feedback is essential for brand enhancement. [ more ]
Forbes2 days agoMarketingElevate Your Digital Presence With A Smart Content StrategyStanding out online requires a well-crafted content strategy that engages the audience for more engagement and traffic. [ more ]
Adweek3 weeks agoMarketingInsights From Taco Bell CMO Taylor MontgomeryBrandweek offers a platform for marketing industry players to connect, innovate, and strategize for growth. [ more ]
Savoy3 weeks agoMarketingFiserv Names Shannon Watkins Executive Vice President, Chief Marketing & Communications Officer - SavoyShannon Watkins brings over 20 years of brand management experience to her CMO position at Fiserv. [ more ]
The Drum4 weeks agoMarketingThe Drum's Daily Briefing: Adidas bounces back, Superdry restructure & Meghan in a jamAdidas profits surged after ending Yeezy collaboration with Kanye West. [ more ]
Entrepreneur1 month agoMarketingHow to Do Marketing and Branding Like Steve Jobs | EntrepreneurSteve Jobs viewed branding as a bank account, making deposits through positive actions. Building a trusted brand involves consistently making deposits (positive actions) to increase credibility and trust. [ more ]
Axios1 month agoMarketingCommunicator Spotlight: Jessica Padula, Nespresso's head of marketing and sustainabilityThe next generation of consumers prioritize sustainability while shopping for brands differently. Sustainability initiatives serve as a business differentiator in a competitive market. [ more ]
Entrepreneur1 month agoUX designHow to Manage Your Reputation in the Era of AI | EntrepreneurReputation management is evolving with Google's AI integration into search results, shifting focus to user experience. SGE results prioritize deeper context and diverse viewpoints, challenging brands to address user complaints and continuously improve. [ more ]
The Drum1 month agoMarketingReviving R&D within the CMO role with UnitedMasters' Chaucer BarnesMarketers should prioritize purposeful innovation over budget optimization. Marketers must lead from the front in product development for long-term success. [ more ]
Entrepreneur4 months agoMarketingHow to Safeguard Your Business and Brand Reputation in a Crisis | EntrepreneurCreating a solid brand management plan is crucial to protecting your business's reputation in the digital age. Social media can be both beneficial and detrimental to your brand, as negative posts can go viral and damage your reputation quickly. [ more ]