#brand-management

#brand-management

Marketers must navigate increased scrutiny on branding messages amid a polarized environment, as consumers seek political alignment in advertising.

AI adoption is reshaping brand narratives, requiring companies to actively manage their storytelling to maintain narrative control.

LLMs significantly influence brand and product choices, especially among younger consumers.

Word-of-mouth recommendations remain crucial in consumer decision-making.

Marketers must understand both traditional and new forms of recommendations.

Marquee Brands appointed Natasha Fishman as CMO to enhance brand visibility and drive growth across its diverse portfolio of brands.

Pepsi CMO Todd Kaplan is leaving the company after leading various successful marketing initiatives.

The relevance of the CMO role varies by company and industry, with some embracing it as essential while others consider it obsolete.

Nike's CEO focuses on reducing excessive promotions and revitalizing core categories to strengthen brand perception and boost sales.

UTA has appointed Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division, enhancing its strategic leadership.

Kurt Kane emphasizes leveraging past experiences to drive growth at TruGreen, a company poised for significant expansion.

Brand managers shape brand success through crucial decisions on production, marketing, and distribution, requiring essential skills and qualifications for effective brand management.

Major advertising platforms are encouraging the use of generative AI for holiday ads, but brands remain cautious in adopting this technology.

Google's Team Pixel is now an explicit influencer marketing program, requiring influencers to promote Pixel devices exclusively over competitors.

Some advertisers are cautiously returning to X, signaling a shift in perception and strategy regarding the platform.

Starbucks has appointed Tressie Lieberman as its first global chief brand officer, signaling a push for a unified brand experience.

Starbucks appoints Tressie Lieberman as first global chief brand officer to enhance brand consistency and customer experience.

Successful brand extension retains core identity while expanding offerings; missteps can lead to brand dilution and loss of consumer trust.

Corporate America's DE&I policies are under scrutiny and evolving alongside social expectations.

Companies need to integrate DE&I into their core strategies to withstand scrutiny.

Marketers from big brands share insights on balancing long and short-term strategies and navigating martech.

Marketers should prioritize purposeful innovation over budget optimization.

Marketers must lead from the front in product development for long-term success.

TikTok's potential shutdown prompts brands and creators to prepare alternative plans for content distribution amid uncertainty.

TikTok's recent outage and legal uncertainties create challenges for brands managing international accounts amid potential penalties,

Turning off social media comments can damage influencers' persuasiveness and likability despite being a protective measure against online negativity.

Twitter likes significantly impact engagement and visibility, influencing user growth and brand perception.

Online reputation management is crucial for job applicants and students.

BrandYourself offers a cost-effective solution for controlling personal online images.

The 'Shark Tank' appearance was a significant moment for BrandYourself.

Threads will soon allow users to schedule posts in advance, enhancing functionality for brands and creators.

Opening a second location requires careful consideration and planning, as success isn't guaranteed just because the first location thrived.

Cooper Hefner aims to reclaim Playboy, highlighting its potential and legacy amid management concerns with a $100 million bid.

Master the art of delivering real results for business success.

Social media is essential for business promotion but comes with costs in terms of time and investment.

Unilever is streamlining its operations by selling off non-core food brands and focusing on its top-performing products.

Rebranding involves purposeful changes to align a company's image with its future direction, ensuring relevance and effectiveness.

Having a clear reason for rebranding is crucial for guiding decisions and maintaining brand integrity.

Reckitt is narrowing its focus to 'power brands' for higher profits amidst competitive pressures and low-margin offerings.

Leverage creative content from creators to influence marketing campaigns in the CPG industry.

Brands may pause influencer marketing during elections, but fostering better relationships with influencers is crucial for long-term success.

Stellantis must rejuvenate Chrysler and Dodge before they deteriorate beyond recovery, prioritizing product innovation and brand revitalization.

Frank B. Rhodes Jr. advocates for maintaining Chrysler and Dodge brands in U.S. control amid Stellantis' profitability challenges.

Stellantis reaffirms commitment to its entire brand portfolio despite pressures and brand performance concerns.

Adobe announces Express for Enterprise, offering advanced content creation tools and AI for commercial use.

STORI AI is a comprehensive brand management tool that streamlines content creation, branding, visual content generation, social media integration, collaboration, and content planning.