"Business leaders are encouraged to create and promote their personal brand. And while it's difficult for anyone in business to develop one as strong and resonant as Elon Musk, Steve Jobs or Warren Buffett, executives can benefit from people within their own company as well as in the wider world on social media to get an idea of what they're about, what they do in their jobs, and the personal beliefs that helped them get there."
"The posts on his account often deal with leadership advice, recognizing employees and taste-testing McDonald's menu items from around the world. Kempczinski, who calls himself "Chris K" in self-narrated videos, presents himself as approachable, supportive and knowledgeable about the McDonald's brand."
"As AI technology is reshaping marketing as a whole, it's time for those who are in the business to ask whether it's also sidelining the humans and creative energy that has driven marketing through the ages."
Business executives increasingly develop personal brands on social media platforms to demonstrate leadership qualities, company values, and professional expertise. McDonald's CEO Chris Kempczinski exemplifies this trend, launching an Instagram account in 2020 featuring leadership advice, employee recognition, and product tastings. His content positions him as approachable and knowledgeable. However, a recent video of him taking a minimal bite of the new Big Arch burger generated viral attention for the wrong reasons, raising questions about publicity impact. Simultaneously, AI technology is transforming marketing practices, prompting industry professionals to consider how human creativity and personal connection remain essential in an increasingly automated field.
Read at Forbes
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