The traditional methods of hiring marketing agencies are outdated and ineffective. The agency discovery process is compromised by pay-to-play directories and misleading recommendations. Many brands invest significant time and resources into agencies without understanding their capabilities or ensuring alignment with their specific growth needs. Misalignment often leads to failed agency relationships, not a lack of talent. There is a clear need for a more transparent framework to help brands make informed decisions and improve outcomes rather than relying on superficial agency optics.
Most directories are pay-to-play. That 'top agency' list? They paid to be there. That 'award'? Given by another agency-run organization.
Brands don't realize how skewed the discovery process is until they're deep in a retainer with no ROI to show for it. And by then, switching feels like starting over.
Most agency-client relationships die not from a lack of talent - but from misalignment. No one asked the right questions at the start.
The entire system is designed around agency optics, not brand outcomes. Brands spend weeks without a system for making a confident, data-informed decision.
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