""What happens when a legendary franchise reveals one of its most anticipated experiences? ... Only to become the game everyone loves to hate? When conversation shifts from gameplay to ideology? When everything you say only adds fuel to the fire? And when the voices you thought were with you actually turn against you.""
""The extra time allowed the devs to polish, optimize, and reach the high standards fans expect from an Assassin's Creed game. It also gave us time to rebuild the Assassin's Creed brand pact, putting the markers of the franchise back at the center. More hood, more stealth, more leap of faith, more lore. So we could show that the spirit of Assassin's Creed lives on in Shadows.""
Ubisoft attributed the delay of Assassin's Creed Shadows from November 15, 2024 to February 14, 2025 to an intense backlash that reframed criticism from gameplay to ideology. A 184-second narrated video shown at Paris Games Week framed that backlash with rhetorical questions about a franchise becoming "the game everyone loves to hate." Ubisoft said it stopped focusing on detractors, activated allies, and leaned on core franchise markers. The delay provided extra time for polishing and optimization and to rebuild the Assassin's Creed brand emphasis—more hood, stealth, leap of faith, and lore—to demonstrate that the series' spirit endures in Shadows.
Read at GameSpot
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