Victoria Beckham's fashion brand, launched in 2008, has seen a reduction in its financial losses, attributed to strategic changes. By lowering price points and merging two brands into one, Beckham endeavored to create high-quality collections without significant compromises. The company's pre-tax loss decreased from £3.1 million in 2022 to £2.9 million in 2023, indicating a positive trend. Beckham expressed concerns over potential tariffs, stating that the company is closely monitoring the situation. Her leadership and collaboration with the then-CEO Marie Leblanc were crucial in restructuring the business for better financial health.
We bought our price point down, and we merged the two brands that we had at the time into one. I wanted to challenge myself and my teams to create collections that didn't feel like a compromise.
They felt very considered, perfectly executed, using really great fabrics. But how could we do that at an affordable luxury price point? And it wasn't easy.
For now, we will be monitoring the situation very closely when it comes to tariffs.
A case of lifting up the car bonnet and dealing with everything.
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