"Charli XCX's pop persona is such a delectable blend of sincerity and pastiche that the idea of a mockumentary around her life is a no-brainer. The Moment 's opening salvo, a montage of news reports talking about the runaway success of the singer's 2024 album and the attendant pandemonium of "Brat Summer" coverage, shows the way. The spotlight on Charli is already so crazy that you theoretically only need to push everything a few small degrees to fully enter the realm of parody."
"In practice, it turns out you need a little more than that. The Moment, directed by music-video wunderkind Aidan Zamiri, feels like a half-hearted hybrid of a real concert doc and a This Is Spinal Tap-like satire. It's a little too afraid to go too far in either direction, and the end result is pure brand management. It follows Charli as she prepares for the start of her latest tour,"
Charli XCX's pop persona blends sincerity and pastiche, making a mockumentary premise feel natural. Aidan Zamiri directs The Moment as a hybrid of concert documentary and satire, following Charli as she prepares to launch a tour amid sponsorships and media obligations. The film depicts the Brat Summer craze, conveying chaos and blurred lines between reality and comic invention. A pretentious filmmaker, Johannes Godwin (Alexander Skarsgård), is brought in via an Amazon deal to make a concert documentary that pushes a corporate-friendly vision and sidelines Charli's longtime creative director Celeste. Tonal dissonance and cautious satire produce a work that often reads as brand management.
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