Consumer engagement with brands is fundamentally changing due to AI search platforms. Brands can no longer depend on traditional SEO; proactive management of their online presence is essential in this new era. LLMs develop their understanding of brands from online portrayals, meaning negative or outdated content can harm perception and reduce trust. Research indicates that a significant percentage of users encounter inaccurate information in AI responses, with many rarely clicking through to source material. Without active management, brands risk misrepresentation and overlook in AI-driven searches, leading to loss of potential customers.
Brands must actively manage their online narrative to ensure consistent and positive messaging across all channels where AI learns and surfaces information. This is essential to avoid being defined without their direct input.
Without a proactive strategy, your brand risks being misrepresented or overlooked entirely in AI-driven search. This can lead to inaccurate portrayals, lower trust, and potential customer loss.
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