#brand-architecture

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fromwww.archdaily.com
1 week ago

Le Labo Daikanyama / Schemata Architects + Jo Nagasaka

This renovation of the Le Labo Daikanyama store marks our second project with the brand, following the Kyoto Machiya. Le Labo's Daikanyama boutique - its first location outside the U.S.- was renovated for the first time in 18 years, guided by the brand's desire to bring the craft of fresh fragrance blending to the forefront within the spatial design, and ensuring the boutique integrates seamlessly into the Tokyo streetscape.
Renovation
Marketing
fromFood Dive
3 months ago

Kraft Heinz CMO on being culturally nimble without losing brand equity

Consistent brand architecture and selective cultural activations build sustained consumer perception across a large portfolio of brands.
Marketing tech
fromCreative Bloq
7 months ago

Why Amazon's subtle rebrand is a triumph, according to Frontify's director of brand

Amazon's rebranding focuses on enhancing brand cohesion and leveraging sub-brands like Prime while maintaining a seamless customer experience.
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