The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards
Ogury's study indicates their ads achieve significantly higher consumer attention and brand recognition than industry standards, underscoring the importance of engaging creatives.
Council Post: Multichannel Marketing For Brand Recognition? 11 Metrics To Watch
To build brand recognition, track key metrics in real time to assess multichannel marketing effectiveness.
The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards
Ogury's study indicates their ads achieve significantly higher consumer attention and brand recognition than industry standards, underscoring the importance of engaging creatives.
Council Post: Multichannel Marketing For Brand Recognition? 11 Metrics To Watch
To build brand recognition, track key metrics in real time to assess multichannel marketing effectiveness.
These Are the Brands Everybody on the Planet Recognizes
Recognizable brands like Apple, McDonald's, Nike, and Google dominate global awareness, but surprises exist in the rankings with brands across diverse categories.
These 2024 status symbols show that it's not all about quiet luxury anymore
Quiet luxury is declining as recognizable luxury items rise in popularity.
These Are the Brands Everybody on the Planet Recognizes
Recognizable brands like Apple, McDonald's, Nike, and Google dominate global awareness, but surprises exist in the rankings with brands across diverse categories.
These 2024 status symbols show that it's not all about quiet luxury anymore
Quiet luxury is declining as recognizable luxury items rise in popularity.
'Sonic brand' strikes the right tone with TD Bank's ATM users
Creating a sonic brand can enhance customer experience and strengthen brand recognition across various touchpoints.
Why Your Sonic Branding May Be Doomed to Fail
Sonic branding has shifted from optional to essential in brand development, necessitating a unique auditory signature for brand recognition across various platforms.
The rise of sonic design: a crucial part of brand success
Multi-sensory branding considers all senses to create lasting impressions and improve brand performance exponentially.
'Sonic brand' strikes the right tone with TD Bank's ATM users
Creating a sonic brand can enhance customer experience and strengthen brand recognition across various touchpoints.
Why Your Sonic Branding May Be Doomed to Fail
Sonic branding has shifted from optional to essential in brand development, necessitating a unique auditory signature for brand recognition across various platforms.
The rise of sonic design: a crucial part of brand success
Multi-sensory branding considers all senses to create lasting impressions and improve brand performance exponentially.
Google's plan to grow Pixel with pop culture ads and sponsorships is working
Google is slowly increasing Pixel market share by enhancing hardware, adding exclusive features, and growing the brand through strategic sponsorships and ad placements.
Behold, peoples' attempts to draw medical logos from memory
Walgreens, Advil, and CVS have the most identifiable logos in healthcare.
Tylenol is the most identifiable pain reliever among Baby Boomers and Gen X.
How To Select the Right Video Platform for Your Business: A Helpful Guide
91% of consumers want more online video content from brands
Identify audience preferences and tailor video content to platform norms