The rise of sonic design: a crucial part of brand success
Multi-sensory branding considers all senses to create lasting impressions and improve brand performance exponentially.
Why Your Sonic Branding May Be Doomed to Fail
Sonic branding has shifted from optional to essential in brand development, necessitating a unique auditory signature for brand recognition across various platforms.
'Sonic brand' strikes the right tone with TD Bank's ATM users
Creating a sonic brand can enhance customer experience and strengthen brand recognition across various touchpoints.
The rise of sonic design: a crucial part of brand success
Multi-sensory branding considers all senses to create lasting impressions and improve brand performance exponentially.
Why Your Sonic Branding May Be Doomed to Fail
Sonic branding has shifted from optional to essential in brand development, necessitating a unique auditory signature for brand recognition across various platforms.
'Sonic brand' strikes the right tone with TD Bank's ATM users
Creating a sonic brand can enhance customer experience and strengthen brand recognition across various touchpoints.
Google's plan to grow Pixel with pop culture ads and sponsorships is working
Google is slowly increasing Pixel market share by enhancing hardware, adding exclusive features, and growing the brand through strategic sponsorships and ad placements.
Behold, peoples' attempts to draw medical logos from memory
Walgreens, Advil, and CVS have the most identifiable logos in healthcare.
Tylenol is the most identifiable pain reliever among Baby Boomers and Gen X.
How To Select the Right Video Platform for Your Business: A Helpful Guide
91% of consumers want more online video content from brands
Identify audience preferences and tailor video content to platform norms
Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race
The tug-of-war between direct channels and OTAs has shifted post-COVID.
Hotel chains with strong brand recognition attract more direct customers.
10 Most Important Sales Channels for Selling Online (2024)
Implementing a sales channel strategy is crucial for business success.
Utilizing multiple sales channels can enhance brand reach and resilience.
Kachka's Legacy Surpasses the Eastern European Culinary Renaissance It Started
Kachka restaurant celebrates Eastern European cuisine with a casual approach and diverse wine offerings.
Kachka has evolved into a nationally recognized brand with expansions and plans for a distillery and dumpling factory.
As independent local news publishers reimagine business models, they face a fresh set of challenges - Poynter
Journalist Hanna Raskin won a Substack Local funding initiative to start her own independent publication, The Food Section, after leaving a traditional newspaper.
Independent local news publishers face their own challenges, including brand recognition and communicating with sources.
Learnings On Ad Loads; Take Your Bets On Programmatic Gaming | AdExchanger
CTV ad experience is a hot topic at CES.
Using an ad frequency cap of two or three exposures per program can positively impact brand recognition and purchase intent.
Retail Franchising Could be Your Path to Entrepreneurial Success | Entrepreneur
Franchising offers retail entrepreneurs access to established brands and proven business models, reducing risks and increasing chances of success.
Ace Hardware and 7-Eleven are two franchise opportunities that provide support, branding, and a loyal customer base.
Council Post: Does Your Brand Strategy Position You For Success?
A strong brand builds trust and loyalty with customers.
Refreshing your brand strategy is important to stay relevant and resonate with your target audience.