#brand-recognition
#brand-recognition

Fast Company

2 days ago

Bombardier's new logo is part of a growing trend: naming your logo

Logos with names are becoming popular for brand recognition and storytelling. [ more ]

Creative Bloq

1 week ago

The rise of sonic design: a crucial part of brand success

Multi-sensory branding considers all senses to create lasting impressions and improve brand performance exponentially. [ more ]

Creative Bloq

4 weeks ago

Behold, peoples' attempts to draw medical logos from memory

Walgreens, Advil, and CVS have the most identifiable logos in healthcare.

Tylenol is the most identifiable pain reliever among Baby Boomers and Gen X. [ more ]

Forbes

5 months ago

Council Post: Does Your Brand Strategy Position You For Success?

A strong brand builds trust and loyalty with customers.

Refreshing your brand strategy is important to stay relevant and resonate with your target audience. [ more ]

London Business News | Londonlovesbusiness.com

5 months ago

Personalised workwear: Crafting your brand identity in fabric

Personalised workwear serves as a powerful branding tool, enhancing professionalism, employee morale, and brand recognition.

Incorporating a company's logo and brand colours strategically maximizes visibility and creates a cohesive appearance.

Employee comfort and compliance with industry standards are crucial factors to consider in the design and implementation of personalised workwear. [ more ]

moreGraphic design

Fingerlakes1.com

6 hours ago

UX design

The effect of signature design on marketing campaigns | Fingerlakes1.com

Signature design in emails enhances credibility and customer engagement, standing out from competitors. [ more ]

Android Police

2 weeks ago

Wearables

Google's plan to grow Pixel with pop culture ads and sponsorships is working

Google is slowly increasing Pixel market share by enhancing hardware, adding exclusive features, and growing the brand through strategic sponsorships and ad placements. [ more ]

The Drum

3 weeks ago

Ad of the Day: Absurd Dreamies convention sees humans called Cat eat pet treats

The unconventional approach of using humor and grossness in advertising can lead to high engagement and brand recognition. [ more ]

www.mercurynews.com

How To Select the Right Video Platform for Your Business: A Helpful Guide

91% of consumers want more online video content from brands

Identify audience preferences and tailor video content to platform norms [ more ]

Forbes

Council Post: Startups Vs. Established Brands: My Marketing Learnings Working For Companies At Different Stages

Working for established brands provides strong brand recognition and resources for broader market reach.

Startups offer opportunities for personal growth, diverse experiences, and adapting quickly to changing market demands. [ more ]

The Drum

Facebook's not getting any younger; neither are its users

Facebook remains a dominant social media platform with high brand awareness and love among consumers.

Gen Z is less engaged with Facebook compared to platforms like TikTok and Instagram. [ more ]

Skift

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

The tug-of-war between direct channels and OTAs has shifted post-COVID.

Hotel chains with strong brand recognition attract more direct customers. [ more ]

Shopify

10 Most Important Sales Channels for Selling Online (2024)

Implementing a sales channel strategy is crucial for business success.

Utilizing multiple sales channels can enhance brand reach and resilience. [ more ]

RAIN News

Music

Streaming audio sets new annual record: Infinite Dial 2024 (Edison Research) - RAIN News

Monthly online audio listening in the US has reached 76% among age-13+ Americans

Nearly all monthly online audio listeners also listen weekly, showing high consistency and stickiness [ more ]

MarTech

Web design

5 impactful ways to level up your email marketing designs | MarTech

Using bespoke email campaign designs can lead to better long-term results than standard templates.

Including interactive elements like GIFs and custom layouts can enhance engagement in email campaigns. [ more ]

London Business News | Londonlovesbusiness.com

Web design

Five common reasons for low website traffic

SEO is crucial for website visibility and reaching target audience.

Quality content targeted towards solving problems improves traffic engagement. [ more ]

Eater Portland

Chicago

Kachka's Legacy Surpasses the Eastern European Culinary Renaissance It Started

Kachka restaurant celebrates Eastern European cuisine with a casual approach and diverse wine offerings.

Kachka has evolved into a nationally recognized brand with expansions and plans for a distillery and dumpling factory. [ more ]

Entrepreneur

6 Innovative Marketing Strategies Designed for Startups | Entrepreneur

Startups often fail in their early years due to limited resources and competition with established brands.

Influencer partnerships and enhanced content marketing are two out-of-the-box marketing strategies startups can use to build brand recognition. [ more ]

Vogue Business

The Instagram era of influencer brands is over. What now?

Influencer brands are losing their appeal in the wake of the implosion of Arielle Charnas's Something Navy.

Long-term collaborations with existing brands offer influencers a way to tap into the fashion market without becoming full founders. [ more ]

Poynter

Media industry

As independent local news publishers reimagine business models, they face a fresh set of challenges - Poynter

Journalist Hanna Raskin won a Substack Local funding initiative to start her own independent publication, The Food Section, after leaving a traditional newspaper.

Independent local news publishers face their own challenges, including brand recognition and communicating with sources. [ more ]

AdExchanger

Online marketing

Learnings On Ad Loads; Take Your Bets On Programmatic Gaming | AdExchanger

CTV ad experience is a hot topic at CES.

Using an ad frequency cap of two or three exposures per program can positively impact brand recognition and purchase intent. [ more ]

Entrepreneur