Expert calls Musk's Doge' involvement one of the greatest brand destructions'
Briefly

Scott Galloway, a marketing professor, criticized Elon Musk's decisions related to job and spending cuts during the Trump administration, suggesting they led to severe brand damage for Tesla. He noted that Musk's alignment with a president opposed to electric vehicles has alienated key customer demographics, especially among Republicans. Galloway mentioned dramatic drops in Tesla's reputation, citing a fall from the eighth position in 2021 to 95th. He backed his argument with sales data showing substantial declines in European markets and highlighted the emergence of competitors like BYD in the EV market.
Galloway emphasized that Musk's alliance with the Trump administration has severely damaged Tesla's brand, dropping its reputation drastically and alienating key customer bases.
Citing polling data, Galloway noted Tesla's drop in reputation from the eighth-most reputable brand in 2021 to the 95th, highlighting Musk's poor strategic choices.
Read at www.theguardian.com
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