C-suite leaders experience immense pressure and long hours with significant responsibilities. Kelly Cook, CEO of David's Bridal, has been instrumental in turning the company around after its bankruptcy. With a career that began as a logistics analyst, Cook has accumulated vast experience in marketing and management across various industries. She has a passion for transforming ordinary brands. Cook's journey has seen her transition from airlines to waste management to retail, demonstrating adaptability and leadership in reviving the largest bridal retailer.
"I've always, always been attracted to turning ordinary brands into extraordinary ones," Cook tells Fortune. "I've gone from planes, to trash, to shoes, to big box, to specialty [companies]."
Cook took the helm of David's Bridal after working her way up through marketing and technology roles for more than five years, bringing an impressive rolodex of brand expertise.
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