"These AI agents are powered by Gemini and bring AI agents into Google's core advertising and analytics platforms. They are designed to help marketers improve performance, better understand measurement insights and grow at scale, while also solving key challenges by taking the guesswork out of campaign building. Ultimately, Google's Dan Taylor told us this should help businesses achieve better results, with less effort, while keeping marketers in control."
"Also, if Google Ads Advisor makes a change that you don't like, you can quickly revert it. Google will show you the work Ads Advisor does and track all of those changes, with ways to revert it back. For example, here is a screen showing the questions, "Why is my ad disapproved? How can I fix this?" The response looks like this: If you say yes, Google Ads Advisor will fix the issue for you."
Google has been testing AI advisors in Google Ads and Analytics since 2023 and renamed the tool Ads Advisor in August. Ads Advisor and Analytics Advisor are rolling out to English-language accounts globally in early December. The advisors are Gemini-powered AI agents that answer help questions, generate creatives, troubleshoot policy violations, surface measurement insights, and can complete tasks automatically. Ads Advisor records and displays a complete change history and allows quick reversion of unwanted changes. Analytics Advisor streamlines analysis, uncovers performance insights, and enables faster decision-making while keeping marketers in control.
Read at Search Engine Roundtable
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