Meta has ambitious plans to fully automate the advertising process using AI by the end of 2026, aiming to allow advertisers to hand over complete creative control. Their existing AI tools help generate ad variations and target audiences, but the new initiative could give brands the option to let AI develop advertising concepts from scratch. While this could simplify advertising, experts warn of brand safety issues and the potential loss of creativity that might result from relying solely on AI without human oversight.
Meta aims to revolutionize advertising by automating the entire creative process with AI, allowing brands to rely solely on AI for ad creation.
Experts raise concerns over brand safety and loss of human creativity, suggesting that full automation risks diluting the quality of advertising.
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