"We're thinking about how we bring the power of AI into that creative production and creative expression on the platform, because that's where the magic really happens."
"Success [by the end of 2026] will be that we've delivered 100% on what we need to deliver on from a performance standpoint. That we've brought new innovation to the market and we've made it possible for brands to really be a core part of the Snapchatter experience."
"A lot of feedback we get from our small and medium customers in particular, is that the solutions we're bringing to market, with Smart Campaign Solutions, make it easier for them to operate at the velocity they need to"
Snap is shifting focus from automating bidding and budgeting toward automating creative production and creative expression using AI. The company aims to use AI tools to make ad creation easier and more effective, targeting performance improvements and tighter integration of brands into the Snapchat experience by the end of 2026. The strategy emphasizes expanding adoption among small and medium advertisers by lowering operational barriers through Smart Campaign Solutions. Specific product details remain undisclosed, but the initiative is positioned as a major driver of future growth and market innovation for the platform.
Read at Digiday
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