Adform has launched its new digital-out-of-home (DOOH) planner within Adform FLOW, initially rolling out in 15 markets. This innovative tool unifies DOOH performance with omnichannel media buying and includes the industry's first inventory discovery feature that visualizes available DOOH screens. As demand for holistic advertising insights grows, this platform addresses the need for a unified view across all channels, allowing advertisers to effectively leverage the expanding DOOH market. Forecasts project significant growth in DOOH spending, and Adform's solution features advanced targeting and dedicated reporting to enhance campaign performance.
Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.
The DOOH planner, a first in the global DSP industry, offers a unified view of available media, allowing advertisers to visualize screen locations and optimize campaigns.
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