#digital-out-of-home
#digital-out-of-home
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fromExchangewire
3 weeks agoVIOOH Partners With RZK Digital to Expand Programmatic DOOH Across Brazil's Urban Mobility Network - ExchangeWire.com
This partnership expands programmatic DOOH access across Brazil's key transit environments and reinforces the role of verified data in driving campaign outcomes. With VIOOH's global SSP expertise and RZK's data-led approach, advertisers can expect greater precision, transparency, and scalability in their digital campaigns,
Marketing tech
Marketing tech
fromAdExchanger
1 month agoHow To Advertise To Advertisers At Ad Industry Events (Like Advertising Week) | AdExchanger
B2B marketers increasingly use digital out-of-home advertising around industry events to target concentrated audiences and expand beyond traditional down-funnel channels.
fromExchangewire
4 months ago"Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers": JCDecaux's Mark Halliday on Omnichannel Effectiveness - ExchangeWire.com
Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.
Marketing
fromExchangewire
5 months agoAdform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface
Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.
Marketing tech
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