#digital-out-of-home
#digital-out-of-home
[ follow ]
#advertising #programmatic-dooh #programmatic-advertising #viooh #audience-targeting #programmatic #technology
Marketing tech
fromAdExchanger
3 months agoHow To Advertise To Advertisers At Ad Industry Events (Like Advertising Week) | AdExchanger
B2B marketers increasingly use digital out-of-home advertising around industry events to target concentrated audiences and expand beyond traditional down-funnel channels.
fromExchangewire
6 months ago"Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers": JCDecaux's Mark Halliday on Omnichannel Effectiveness - ExchangeWire.com
Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.
Marketing
fromExchangewire
7 months agoAdform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface
Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.
Marketing tech
[ Load more ]