#digital-out-of-home
#digital-out-of-home
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#advertising #programmatic-advertising #audience-targeting #programmatic-dooh #viooh #partnership #programmatic
fromThe Motley Fool
1 month agoPerion (PERI) Q4 2025 Earnings Call Transcript | The Motley Fool
Revenue -- $137.1 million, up 6% year over year in the fourth quarter. Contribution ex-TAC -- $65.2 million, showing 19% year-over-year growth and representing a 48% margin compared to 42% in the prior year. Adjusted EBITDA -- $24.3 million, increasing 53% year over year and implying an adjusted EBITDA to contribution ex-TAC margin of 37%. Operating Cash Flow -- $21.8 million for the quarter, increasing over 400% year over year.
Marketing tech
Marketing tech
fromAdExchanger
5 months agoHow To Advertise To Advertisers At Ad Industry Events (Like Advertising Week) | AdExchanger
B2B marketers increasingly use digital out-of-home advertising around industry events to target concentrated audiences and expand beyond traditional down-funnel channels.
fromExchangewire
8 months ago"Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers": JCDecaux's Mark Halliday on Omnichannel Effectiveness - ExchangeWire.com
Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.
Marketing
fromExchangewire
9 months agoAdform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface
Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.
Marketing tech
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