VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks
VIOOH's 2023 emissions intensity for programmatic DOOH stands at below 0.35 grams CO2e per ad impression, significantly outperforming benchmarks.
Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months
The UK is experiencing strong growth in the programmatic DOOH market, with a projected increase in adoption and spending over the next 18 months.
VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements
VIOOH has launched programmatic enhancements to its Trading Manager platform, improving targeting and campaign visualization for out-of-home advertising.
Tech on the menu: The integration of DOOH in the food and beverage industry
The importance of digital out of home in the food & beverage sector
Benefits of programmatic DOOH for F&B marketers
VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks
VIOOH's 2023 emissions intensity for programmatic DOOH stands at below 0.35 grams CO2e per ad impression, significantly outperforming benchmarks.
Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months
The UK is experiencing strong growth in the programmatic DOOH market, with a projected increase in adoption and spending over the next 18 months.
VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements
VIOOH has launched programmatic enhancements to its Trading Manager platform, improving targeting and campaign visualization for out-of-home advertising.
Tech on the menu: The integration of DOOH in the food and beverage industry
The importance of digital out of home in the food & beverage sector
How has programmatic DOOH evolved in the last 12 months? New research reveals all
Operational efficiency, viewability, and incremental reach are top reasons for including pDOOH in media mix.
Marketers are focusing on fundamental benefits like efficiency, viewability, and audience targeting with pDOOH.
Playing the aces: Using OOH to help your brand grow in 2024
OOH market in the UK has grown significantly, with DOOH accounting for 66% of billings.
OOH is at a tipping point rather than just a passing 'moment,' playing a crucial role in media plans with ACES approach.
Digital Out-of-Home vs. Traditional Advertising - Which is Best for You? | Entrepreneur
Digital out-of-home (DOOH) advertising offers a blend of traditional presence and innovation, beating traditional static methods and embracing the flexibility of digital technology.
DOOH advertising requires a sizeable initial investment but can be more budget-friendly than traditional outdoor ads over time, with a high return on investment.