#digital-out-of-home

[ follow ]
fromExchangewire
1 day ago

VIOOH Partners With RZK Digital to Expand Programmatic DOOH Across Brazil's Urban Mobility Network - ExchangeWire.com

This partnership expands programmatic DOOH access across Brazil's key transit environments and reinforces the role of verified data in driving campaign outcomes. With VIOOH's global SSP expertise and RZK's data-led approach, advertisers can expect greater precision, transparency, and scalability in their digital campaigns,
Marketing tech
Marketing tech
fromAdExchanger
3 weeks ago

How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week) | AdExchanger

B2B marketers increasingly use digital out-of-home advertising around industry events to target concentrated audiences and expand beyond traditional down-funnel channels.
#advertising
fromExchangewire
3 months ago
E-Commerce

VIOOH Partners with Outernet to Deliver Premium Programmatic DOOH in London's Most Iconic Entertainment Destinations

fromExchangewire
3 months ago
E-Commerce

VIOOH Partners with Outernet to Deliver Premium Programmatic DOOH in London's Most Iconic Entertainment Destinations

Digital life
fromExchangewire
3 months ago

Business Travel Begins in the Office. New Research Reveals the Powerful Role Office Media Plays to Influence Business Travel Decisions

UK business professionals are premium-focused travellers reshaping brand engagement strategies.
fromExchangewire
3 months ago

"Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers": JCDecaux's Mark Halliday on Omnichannel Effectiveness - ExchangeWire.com

Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.
Marketing
fromExchangewire
4 months ago

Adform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface

Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.
Marketing tech
[ Load more ]