#digital-out-of-home

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T-Mobile US splashes $600M to buy Vistar Media

T-Mobile is diversifying revenue by acquiring Vistar Media to enhance its advertising capabilities.
#advertising

Ads on tap: why digital screens in pubs are raising the bar for brands

The integration of digital screens in pubs enhances advertising effectiveness by engaging consumers closer to their decision-making moments.

ECN Partners with VIOOH to Expand Programmatic DOOH to Premium European Offices

New partnership enhances digital-out-of-home advertising by connecting VIOOH's platform with ECN's premium inventory across major European cities.

VIOOH & FRAMEN Take Off in Australia with Virgin Australia in Bold DOOH Move

FRAMEN and VIOOH are enhancing digital out-of-home advertising in Australia, demonstrating measurable success and growth in brand awareness and sales.

Selling CTV And DOOH As The Same Thing Undermines Their Value | AdExchanger

Misclassifying venue-based streaming as connected TV undermines trust in advertising partnerships.

Ads on tap: why digital screens in pubs are raising the bar for brands

The integration of digital screens in pubs enhances advertising effectiveness by engaging consumers closer to their decision-making moments.

ECN Partners with VIOOH to Expand Programmatic DOOH to Premium European Offices

New partnership enhances digital-out-of-home advertising by connecting VIOOH's platform with ECN's premium inventory across major European cities.

VIOOH & FRAMEN Take Off in Australia with Virgin Australia in Bold DOOH Move

FRAMEN and VIOOH are enhancing digital out-of-home advertising in Australia, demonstrating measurable success and growth in brand awareness and sales.

Selling CTV And DOOH As The Same Thing Undermines Their Value | AdExchanger

Misclassifying venue-based streaming as connected TV undermines trust in advertising partnerships.
moreadvertising
#programmatic-advertising

EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

EX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.

VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks

VIOOH's 2023 emissions intensity for programmatic DOOH stands at below 0.35 grams CO2e per ad impression, significantly outperforming benchmarks.

Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months

The UK is experiencing strong growth in the programmatic DOOH market, with a projected increase in adoption and spending over the next 18 months.

VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements

VIOOH has launched programmatic enhancements to its Trading Manager platform, improving targeting and campaign visualization for out-of-home advertising.

Tech on the menu: The integration of DOOH in the food and beverage industry

The importance of digital out of home in the food & beverage sector
Benefits of programmatic DOOH for F&B marketers

EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

EX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.

VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks

VIOOH's 2023 emissions intensity for programmatic DOOH stands at below 0.35 grams CO2e per ad impression, significantly outperforming benchmarks.

Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months

The UK is experiencing strong growth in the programmatic DOOH market, with a projected increase in adoption and spending over the next 18 months.

VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements

VIOOH has launched programmatic enhancements to its Trading Manager platform, improving targeting and campaign visualization for out-of-home advertising.

Tech on the menu: The integration of DOOH in the food and beverage industry

The importance of digital out of home in the food & beverage sector
Benefits of programmatic DOOH for F&B marketers
moreprogrammatic-advertising

How has programmatic DOOH evolved in the last 12 months? New research reveals all

Operational efficiency, viewability, and incremental reach are top reasons for including pDOOH in media mix.
Marketers are focusing on fundamental benefits like efficiency, viewability, and audience targeting with pDOOH.

Playing the aces: Using OOH to help your brand grow in 2024

OOH market in the UK has grown significantly, with DOOH accounting for 66% of billings.
OOH is at a tipping point rather than just a passing 'moment,' playing a crucial role in media plans with ACES approach.
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