Ads on tap: why digital screens in pubs are raising the bar for brandsThe integration of digital screens in pubs enhances advertising effectiveness by engaging consumers closer to their decision-making moments.
ECN Partners with VIOOH to Expand Programmatic DOOH to Premium European OfficesNew partnership enhances digital-out-of-home advertising by connecting VIOOH's platform with ECN's premium inventory across major European cities.
VIOOH & FRAMEN Take Off in Australia with Virgin Australia in Bold DOOH MoveFRAMEN and VIOOH are enhancing digital out-of-home advertising in Australia, demonstrating measurable success and growth in brand awareness and sales.
helloo Partners with VIOOH to Expand International Digital Programmatic Advertising on its Screenshelloo partners with VIOOH to integrate programmatic DOOH advertising across 15,000 digital screens in Brazil, reaching 325 million viewers monthly.
Selling CTV And DOOH As The Same Thing Undermines Their Value | AdExchangerMisclassifying venue-based streaming as connected TV undermines trust in advertising partnerships.
Ads on tap: why digital screens in pubs are raising the bar for brandsThe integration of digital screens in pubs enhances advertising effectiveness by engaging consumers closer to their decision-making moments.
ECN Partners with VIOOH to Expand Programmatic DOOH to Premium European OfficesNew partnership enhances digital-out-of-home advertising by connecting VIOOH's platform with ECN's premium inventory across major European cities.
VIOOH & FRAMEN Take Off in Australia with Virgin Australia in Bold DOOH MoveFRAMEN and VIOOH are enhancing digital out-of-home advertising in Australia, demonstrating measurable success and growth in brand awareness and sales.
helloo Partners with VIOOH to Expand International Digital Programmatic Advertising on its Screenshelloo partners with VIOOH to integrate programmatic DOOH advertising across 15,000 digital screens in Brazil, reaching 325 million viewers monthly.
Selling CTV And DOOH As The Same Thing Undermines Their Value | AdExchangerMisclassifying venue-based streaming as connected TV undermines trust in advertising partnerships.
T-Mobile US splashes $600M to buy Vistar MediaT-Mobile is diversifying revenue by acquiring Vistar Media to enhance its advertising capabilities.
EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOHEX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.
VIOOH Announces 2023 Carbon Emissions Significantly Below Industry BenchmarksVIOOH's 2023 emissions intensity for programmatic DOOH stands at below 0.35 grams CO2e per ad impression, significantly outperforming benchmarks.
Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 MonthsThe UK is experiencing strong growth in the programmatic DOOH market, with a projected increase in adoption and spending over the next 18 months.
VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning EnhancementsVIOOH has launched programmatic enhancements to its Trading Manager platform, improving targeting and campaign visualization for out-of-home advertising.
EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOHEX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.
VIOOH Announces 2023 Carbon Emissions Significantly Below Industry BenchmarksVIOOH's 2023 emissions intensity for programmatic DOOH stands at below 0.35 grams CO2e per ad impression, significantly outperforming benchmarks.
Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 MonthsThe UK is experiencing strong growth in the programmatic DOOH market, with a projected increase in adoption and spending over the next 18 months.
VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning EnhancementsVIOOH has launched programmatic enhancements to its Trading Manager platform, improving targeting and campaign visualization for out-of-home advertising.
How has programmatic DOOH evolved in the last 12 months? New research reveals allOperational efficiency, viewability, and incremental reach are top reasons for including pDOOH in media mix.Marketers are focusing on fundamental benefits like efficiency, viewability, and audience targeting with pDOOH.
Playing the aces: Using OOH to help your brand grow in 2024OOH market in the UK has grown significantly, with DOOH accounting for 66% of billings.OOH is at a tipping point rather than just a passing 'moment,' playing a crucial role in media plans with ACES approach.