"Brands are increasingly waking up to gaming and virtual worlds as a new form of 'real' estate on which to advertise. As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising."
"The partnership between Admix and Ocean Outdoor UK signals a new dawn for the advertising industry as the two companies join the dots blending the physical with the virtual world. A series of activities that couple DOOH with virtual worlds are planned for the next year and beyond, aimed at maximising eyeballs for advertisers."
"Using Admix's In-Play technology and Ocean Outdoor UK's brand partnerships, the NFT billboards will synchronise with the creatives displayed on their real-world counterparts. This collaboration is an adland-first that paves the way for global brands looking to take steps."
Admix, a metaverse advertising company, has partnered with Ocean Outdoor, the UK's leading digital out-of-home operator, to launch NFT billboards in virtual worlds. The initiative recognizes that consumers now spend comparable time in gaming and virtual environments as physical spaces, creating new advertising opportunities. The partnership will launch three NFT billboard locations replicating premium UK DOOH sites, including a tri-screen roadside location and Manchester and Birmingham city centre networks. These virtual billboards will synchronize with real-world creative displays using Admix's In-Play technology. The DOOH market is projected to reach $50 billion by 2026, and this collaboration represents an industry-first approach to blending physical and virtual advertising frontiers.
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