#virtual-worlds

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#brand-integrations #nft-advertising #metaverse-marketing #digital-out-of-home #brand-partnerships
Marketing tech
fromThedrum
4 days ago

Ocean Outdoor UK and Admix join forces to take brands into the metaverse

Admix and Ocean Outdoor partner to create NFT replicas of UK digital billboards in virtual worlds, enabling brands to advertise simultaneously across physical and metaverse locations.
Tech industry
fromThe Verge
1 week ago

Epic and Google have signed a special deal for a new class of 'metaverse' apps

Epic Games and Google have agreed to terms for a new class of applications called metaverse browsers that enable navigation of virtual worlds with portable virtual items and identities across different metaverse environments.
Marketing
fromGamesBeat
1 month ago

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.
Marketing tech
fromGamesBeat
1 month ago

Brand integrations have surpassed owned worlds on Roblox and Fortnite | exclusive

Brand integrations on UGC platforms outpaced brand-owned virtual worlds in 2025 as advertisers favor measurable, lower-maintenance integrations over costly owned experiences.
Marketing tech
fromTechCrunch
4 months ago

VLGE is making it easier to world build and shop on Roblox | TechCrunch

VLGE enables brands to create affordable, interoperable, shoppable 3D worlds and games to engage Gen Z across platforms like Roblox and Unreal Engine.
Marketing tech
fromDigiday
9 months ago

Virtual-world creators gaining traction beyond Roblox and Fortnite

UGC creators are thriving on platforms beyond Roblox and Fortnite, successfully monetizing their 3D virtual creations.
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