Virtual-world creators gaining traction beyond Roblox and Fortnite
Briefly

The emergence of user-generated content (UGC) creators has transformed the landscape of digital engagement, as virtual-world creators build significant audiences and revenue streams. Platforms like Roblox and Fortnite have paved the way, with Roblox paying $280 million to UGC creators in Q4 2024. However, in 2025, smaller UGC platforms such as Highrise are gaining traction, allowing creators to monetize their work effectively. Notable creators like Soydade and Francisco Montaño share their success stories, highlighting the potential of UGC as a lucrative venture in gaming.
In general, there’s a significant evolution happening in the UGC space, as platforms transition from just gaming environments to monetizable creative hubs.
Highrise, in general, makes it quite easy to make money on the platform. You earn gold every day based on the engagement your room has.
Read at Digiday
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