#digital-monetization

#digital-monetization

Nielsen brings more than two decades of experience in sports media, revenue growth, and sales transformation, including senior leadership roles across regional sports networks, digital media, and national advertising. In this role, Nielsen will lead efforts to deliver measurable value to advertisers and sponsors through innovative monetization strategies that leverage audience insights, data-driven targeting and cutting-edge technology. His focus includes creating new revenue streams, exploring advanced ad formats, and driving adoption of next-generation advertising solutions across traditional and digital platforms.

"As a distributor with a significant library we want to ensure that our content is as widely monetized on YouTube and Facebook as possible and we are excited to be working with Merzigo on some of our catalogue titles," said Louise Pedersen, CEO of All3Media International.

Corinna Kopf, a 29-year-old American social media influencer, has made a striking leap from content creator to internet millionaire, thanks in part to the launch of her OnlyFans page, which quickly drew massive attention.

I'm very conscious of the fact that ABC pays for the show, and YouTube pays nothing - and YouTube gets to sell it and keep half the money. That's quite a deal for them,

Cheering at the stadiums and buying replica jerseys shifted to new ways to consume sports. Live matches on the Sportsbet betting platform, social media, fantasy leagues, highlights, and apps are capturing the attention of today's fans. Teams and brands understand that to keep fans engaged, they need to meet them wherever they are. This triggered an entirely new approach based on data about fans' behaviours, which proved to be just as valuable as the sports themselves.