#digital-monetization

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The Hollywood Reporter
2 days ago
Media industry

Channel 4 CEO Explains Why Digital Eyeballs Are Worth More to the U.K. Broadcaster

Channel 4's digital monetization is exceeding audience viewership, reflecting advertisers' increasing preference for high-quality digital content by 2030. [ more ]
The Drum
2 weeks ago
Marketing

'Own an audience, don't just rent one': 4 ways to build YouTube success

YouTube's role has evolved, resembling a streaming platform, making strategy and engagement critical for marketers. [ more ]
www.nytimes.com
1 month ago
Marketing

Advertising Coalition Shuts Down After X, Owned by Elon Musk, Sues

An influential advertising industry group, the Global Alliance for Responsible Media, is shutting down after being sued by X, Elon Musk's social media company. [ more ]
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