#metaverse-marketing

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Marketing tech
fromThe Drum
1 week ago

Dentsu joins virtual influencer game with dedicated Virtual Identity service

Dentsu Creative Singapore offers a 'Virtual Identity' service creating CGI and motion-capture avatars as brand assets and mascots for metaverse-ready marketing activations.
Video games
fromDigiday
4 months ago

Fortnite advertising friction: creators say brands are wasting money on custom maps

Brands are rapidly increasing Fortnite activations but creators warn advertisers overspend on costly custom-branded maps instead of cheaper integrations into popular experiences.
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